Andre Lalande Leaves Lutron for URC

Former Lutron residential director and key player in Philips Pronto, Lalande joins URC as sales director for Western U.S. and Canada; Srolis, Discotto promoted at URC.

Andre Lalande Leaves Lutron for URC
Andre Lalande, URC
Julie Jacobson · January 15, 2013

One of the key execs behind the Philips Pronto universal remote, Andre Lalande, has joined URC as director of sales for the Western U.S. and Canada. Lalande is a native Canadian, fluent in English and French.

“I’m getting back to my roots in control, which is really my passion,” he tells CE Pro.

He was director of marketing for Philips Consumer Electronics from 2002 to 2008, after which he joined Lutron electronics, where he served as residential solutions marketing director.

URC and Lutron have been partners for years. Lutron provides RF lighting products to communicate natively with URC’s own controllers, and Lutron’s Radio Ra 2 was one of the first subsystems to be incorporated into the URC Total Control whole-house automation system.

“I learned so much from Lutron and I’m looking forward to the next step in my career,” Lalande says.

In addition to Lalande’s appointment, URC has promoted Scott Srolis to director of sales for Eastern U.S.; Chris Discotto has been promoted to regional sales manager for the Eastern U.S.

From Left: Scott Srolis, director of sales, Eastern U.S.; Lars Granoe, VP sales; Doug Cole, senior VP and GM; Andre Lalande, director of sales, Western U.S. and Canda.

  About the Author

Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Email Julie at [email protected]

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  Article Topics

News · URC · All Topics
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