AIX Records Shoots 3D Music Videos

Uses four prototype Panasonic 3D A1 cameras to shoot music videos.

Robert Archer · July 9, 2010

AIX Records founder, chief engineer and president Mark Waldrep has always been ahead of the technology curve when it comes to adapting recorded music and emerging technologies.

Waldrep’s latest effort shows that he’s once again willing to get out in front of the technology curve.

The audiophile music label recently completed three days of high-definition music shooting - audio and video - using four prototype Panasonic 3D A1 cameras.

“These 3D music albums will be the first of their kind; the next level of intimate one-on-one music enjoyment in your home theater,” Waldrep says. “These are not live concerts with thousands of screaming fans, but rather personal, private performances with our award-winning, audiophile quality sound.”

AIX Records is planning on making the performances, which include artists like singer Rita Coolidge, country crooner Mark Chesnutt, flutist James Walker and Free Flight, and acoustic guitar player Laurence Juber, available for commercial broadcast and for purchase as 3D Blu-ray discs.

“Imagine having Rita Coolidge or Mark Chesnutt singing 10 feet in front of you in the comfort of your own home,” he points out. “I might listen to a live concert DVD or BD [Blu-ray] disc one time, but an incredible sounding, surround, music album is something that can be enjoyed over and over again with or without the video.”

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  About the Author

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at

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  Article Topics

Blogs · 3D · Aix Records · Panasonic · All Topics
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