Greenwashing is making false or dubious claims about whether a product or service is green, or how green it is.
Most consumers are wary of greenwashing these days, so don’t get caught committing these sins that eco-designer and consultant Michael Anschel sees most often.
Hidden trade-offs: Don’t focus on one thing, like energy efficiency, and disregard another, like a product’s toxicity.
No proof: You should have a third-party review of your claims.
False claims: Don’t lie.
Vagueness: Don’t stretch the truth with claims like “all natural” that includes naturally occurring mercury, for example.
Lesser of Two Evils: Don’t say, “Sure it’s toxic, but it’s also energy efficient!”
Irrelevance: Don’t take something good, like LED lighting, and make its ecological virtues irrelevant by overusing.
Label Worship: Anschel cites the NAHB’s “Green Approved” product label as one that is available to many products and does not indicate a green certification.
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