6.2M 3D TVs to be Sold in 2010

Study says 3D TVs will represent 3% of entire TV market in 2010.

Stephen Hopkins · May 17, 2010

3D isn’t just the industry’s latest buzz-word, it’s also a synonym for display sales.

Research group Displaybank predicts 3D display sales in 2010 will top 6.2 million units worldwide, representing a 91 percent compound annual growth and 3 percent of the entire TV market.

Displaybank goes on to predict 83 million displays in homes by 2014, making up 31 percent of the TV market.

“[S]hutter glass type would be the mainstream 3D TV technology type in 2010. Excluding LG Electronics, other major TV makers including Samsung Electronics, Sony and Panasonic are launching 3D LCD TV with shutter glass type and polarizer glass type would only show 2% penetration in 2014,” says Sarah Han, senior analyst at Displaybank. Han also expects the glassless 3D TV models to be launched in 2014.

As sales in the category grow, the number of models available are predicted to grow sharply to roughly 40 discrete SKUs.

“The 3D TV market is expected to see sharp growth marking year 2010 through the aggressive strategies by makers,” says Andy Yu, vice president in display research group at Displaybank.

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