5 Levels of Security: How to Take Customers from Basic to Advanced
Consumers might walk in the door requesting a basic alarm system or a couple of cameras, but integrators can move them into a more advanced solution by using this simple '5 Levels of Security' cheat sheet.
More about SnapAV
SnapAV Company Info
A customer walks in your door or calls you and asks for a "security system." They're thinking a simple alarm panel with a few door/window sensors, maybe a camera or two. They just don't know better.
Home invasions tend to rise during holiday and vacation seasons, with summer the peak time for burglaries, followed by the month of December. Now is a good time to talk to your customers about increased security.
1. Traditional Alarm System
A limited protection area - no alarm until home is breached.
2. Traditional Surveillance
Identifies intruders ... after the fact.
3. Video Verification
Indoor sensor + camera prompts more urgent response from police.
4. Intelligent Video Security
Extends security perimeter and can thwart intruders before they enter home.
5. Pro-Monitored Video Security
24/7 pros notify authorities of a crime in progress before breach.
Level 1 – Traditional Security
Traditional security features a series of sensors that identify if someone enters a home or business: dry contacts for doors and windows, indoor motion detectors, and glass breaks.
Typically, this system is monitored, so if a sensor is triggered an alarm goes off and law enforcement may be called. The problem is that response is not always immediate – and sometimes doesn’t come at all – making this option less than optimal.
Level 2 – Traditional Surveillance
For additional peace of mind, many people add surveillance cameras to their security systems to create a recording of activities that happen.
The recording is a nice historical record, but it doesn’t do anything to stop the intruder. And the cameras work independently from the security system, making integration impossible.
Video recording is a nice historical record, but it doesn’t do anything to stop the intruder.
Level 3 – Video Verification
To combat the delays in law enforcement response, security systems began attaching basic cameras to their indoor sensors. So, when the sensor is triggered, a short video clip is sent to the monitoring station to verify the event.
This verification forces a more urgent response, but unfortunately the intruder is already in the home or business, and damage has begun.
Level 4 – Intelligent Video Security
This is where things get really interesting. Advancements in video processing and analytics allow intelligent video systems to create virtual sensors that can be placed onto a property.
They extend the security perimeter away from a building, and allow for proactive response to an intruder before he/she enters the home. Plus, the intelligent video system can be integrated with a security system, so the virtual sensors can be armed along with everything else.
Level 5 – Professionally-Monitored Video Security
The ultimate security solution pairs an intelligent video security system (level 4) with professional video monitoring.
This allows for identification of intruders before they enter the property. Once identified, the monitoring station operator can initiate a talk down – telling them to leave the premises – as well as notify police of a “crime in progress."
Find Out Why 63% of Integrators Expect Outdoor Business to Grow - CE Pro Download
The outdoor technology market is growing – both the demand from customers and the array of products available. According to our recent CE Pro survey, integrators are taking advantage of this opportunity to grow their businesses. Get your copy of the survey today.
SecurityProduct Briefs: AudioResearch, Kwikset; Play-Fi, AirPlay2; Lenbrook Joins D-Tools i3
Control4, SnapAV CEO Interviews: Analyzing the Home Automation Merger
Amazon Alexa Guard Sound-Detection Turns Echo into Smart Security System
Resideo Reports 4% Increase in Net Revenue for Q1 2019
Promote Independent Living to Your Senior Clients; Profit With Smart Locks
View more on Security