News

3D TV Mainstream Adoption Coming This Summer

A new study from DealNews says new price lows will finally be the push that the 3D TV needs.


3D TV Mainstream Adoption Coming This Summer
Rachel Cericola · March 26, 2012

Believe it or not, 3D is still going strong - well, at least it’s still going. Almost every manufacturer has announced its 2012 TV models by now, and it looks like 3D will be as present as ever.

As a result, 3D TV prices have dropped a lot over the past year. According to a new report by DealNews, prices of 3D-enabled TVs will reach an all-time low this summer.

Will this finally be the summer of 3D?

Related: Will TV Shortage, OLED Bring Back Margins?

Don’t hold your breath. DealNews says that while 3D TV prices are dropping, the big push will come when Westinghouse enters the 3D market. The upcoming W47 won’t have web connectivity, but it will be an affordable 3D TV option. When it first hits shelves, the price is expected to be somewhere in the $674 range.

Competitive price cuts could soon follow.

Have your clients lost all interest in 3D TV? Is there a price point that would help them make the switch?

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  About the Author

Rachel Cericola is a longtime contributor to CE Pro. Have a suggestion or a topic you want to read more about? Email Rachel at [email protected]

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