3D Stars at A/V Superstore Grand Opening

Who says 3D is dead? Personal 3D viewers stole the show at new Just One Touch Video & Audio Center in Lawndale, Calif. Even Jon Lovitz wants one.

Jon Lovitz enjoys Sony's DEV-5 3D binoculars at Video & Audio Center, Lawndale, Calif.: "I love all this stuff," he says.
Julie Jacobson · November 18, 2011

Just One Touch opened a new Video & Audio Center in Lawndale, Calif., earlier this month in a star-studded affair that drew the mayor and other city officials; members of the press including the BBC, ABC, CE Pro and the L.A. Times; vendor representatives including Sony president Phil Molyneux; and a celebrity or two.

The “South Bay Superstore” is the fourth Southern California venue for Just One Touch, the No. 3 dealer in the CE Pro 100 with $33 million in revenues from residential jobs in 2010.

Hundreds of people attended the grand opening, which featured great deals on TVs and other A/V gear. But Video & Audio Center also had some call-in customers from abroad.

Company president Joseph Akhtarzad, who garnered a generous amount of pre-event press, says a customer in Germany called the store after reading about Sony’s new DEV-5 3D binoculars from an article in USA Today. Video & Audio Center was the exclusive retailer for the new product - for a limited time only - when it went on sale November 3.

The DEV-5 lives up to the hype, described by Sony as:

The world’s first binoculars with HD video recording. Like binoculars and a camcorder rolled into one, capture 3D and 2D Full HD video with high magnification of up to 20x total zoom

It’s the ultimate bird watcher, said Sony senior technical trainer Drew Temple during the grand opening: “Retailers are very excited,” he said. “These are new product categories that have never been available to consumers.”

Only thing is, the $1,999 binoculars are on back-order from the Sony store, and other retailers won’t get their hands on them anytime soon.


VIDEO: Inside Video & Audio Center South Bay Superstore

But retailers will have access to Sony’s other 3D specs, the $800 HMZT1 personal 3D viewer. It offers the “best re-creation of any 3D content we’ve ever seen,” said Sony marketing manager Aaron Levin.

While other retailers and industry watchers seem to be giving up on 3D, it was clearly the star at the Video & Audio Center.

One kid – maybe 11 or 12 years old – stormed into the store and raced to the 3D displays.

“Look it’s 3D!” he exclaimed, just as Dad said, “We just bought one for the game room.”

Even comedian and actor Jon Lovitz got into the 3D spirit, saying he definitely planned to buy a pair of DEV-5 binoculars.

“It’s fantastic,” he told CE Pro after demoing the device. “I love all this stuff.”

In addition to bird watching, Lovitz plans to use the binoculars at sporting events.

Who says 3D is dead?!

Gallery: Check out more images and details of the event

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  About the Author

Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at

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  Article Topics

News · CE Profiles · 3D · CE Pro 100 Summit · Sony · All Topics
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