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3D Projector Sales Soar 121% in Q3

Sales of 3D projectors rose a staggering 121% in Q3, says Quixel Research. Revenues were up 14%.


Jason Knott · November 28, 2011

Watching 3D content at home using a front projector took hold in a meaningful way during the third quarter of 2011.

Quixel Research’s USA Home Theater and Entertainment Front Projector Market Review for Q3 2011 revealed that unit sales of 3D projectors increased 121 percent from Q2 2011 to Q3 2011, accounting for more than 16 percent of the total home projection category.

“The immersive nature of front projection is one of the primary reasons consumers install home theaters and is also the primary reason movie goers value 3D movies and entertainment,” says Tamaryn Pratt, Quixel Research’s principal. “It is one of those proverbial marriage made in heaven stories, so expect to see 3D in more than half of the projectors by this time next year.”

Revenues for 3D home projectors grew 14 percent from Q2 2011 to Q3 2011, or far less significantly than volume for the same time period due to the recent onslaught of low cost 3D models in market.

Overall, the home theater and entertainment front projector market saw a dip in volume quarter-to-quarter, falling 7 percent from Q2 2011 to Q3 2011 but growing 2 percent year-to-year.

Revenues for the home projection category dropped 4 percent to $74M in Q3 2011. Annually, however, the increased volume of mid-range and higher-priced products supported a 21 percent increase in revenues.

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  About the Author

Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at jason.knott@emeraldexpo.com

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