3D Flat Panel Adoption Declines in North America
NPD DisplaySearch report shows dip in penetration of 3D flat panel displays, just the opposite of growing 3D trend in projection category.
Consumer behavior and TV set maker strategies are resulting in widely diverging product ranges across the world. While the industry is global, regional differences are increasing. For 3D, the most enthusiastic regions are Western Europe and China, while the mix of 3D in North America actually declined in Q3’11, according to the Q4’11 NPD DisplaySearch Quarterly TV Design and Features Report.
”We were surprised to find that 3D appears to be a far more popular feature in China than North America, and the penetration rate was two times higher in the last quarter,” says Paul Gray, director of TV electronics research, NPD DisplaySearch. “Our report also indicates that North American and Japanese 3D penetration is lower than the Middle East.”
The report finds that North American consumers favor large, inexpensive TV sets with fewer features, unlike other regions. Chinese consumers are enthusiastic about richly-featured sets with 3D, LED backlighting and smart TV capabilities.
The 3D slowdown in displays is just the opposite of what appears to be happening with 3D projectors, which grew 121 percent in Q3, according to a recent report from Quixel Research.
3D Penetration as a Percentage of TVs Shipped
Source: NPD DisplaySearch Quarterly TV Design and Features Report
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Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at firstname.lastname@example.org
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