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25% of TVs Have Web Connectivity

DisplaySearch study shows over 500M connected TVs will have shipped by the end of 2015.


CE Pro Editors · July 6, 2011

More than 25 percent of all flat-panel TVs shipped in 2011 are expected to have some form of Internet connectivity.

According to the DisplaySearch Q2’11 Quarterly TV Design and Features Report, this number is forecast to grow to 138M units in 2015, accounting for 47 percent of all flat-panel TVs shipped.

According to DisplaySearch over 500M connected TVs will have shipped by the end of 2015.

“The adoption of connected TV is not just taking place in developed regions,” says Paul Gray, DisplaySearch director of TV electronics research. “Emerging markets often have good broadband services, and there is a thirst from consumers to get the best content available.”

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“WiFi technologies are the foundation of smart TVs,” says Gray. “We expect that in 2015, 35 percent of 46 inches or larger TVs in North America will be smart TVs, defined as having the following capabilities: able to retrieve content from the internet without the restrictions of a portal; intelligent search and recommendations; upgradeable by its owner; and able to network seamlessly with other devices in the home.”

While many TVs will have web services embedded, there’s still the task of choosing a TV technology. DisplaySearch says LED-backlit TVs have a clear advantage in the market due to the energy savings. The study says the payback time for an entry-level LED-backlit TV is under four years in California, and under two years in Europe.

“The finding is clear, and it is surprising that TV set makers do not market this advantage,” Gray says. “Consumers are attuned to fuel consumption in cars, and our Global TV Replacement Study showed that they are equally mindful of electricity usage when choosing a TV.”



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