The demonstration is the specialty electronics channel’s most valuable line of defense when competing with the mass merchants.
The demo differentiates the specialist and showcases step-up performance. It often makes or breaks a sale.
If you’re looking to sharpen your demos skills, Jeannette Howe’s 9 Rules of a Great Demo is a must-read.
Howe, executive director for buying group Specialty Electronics Nationwide, has also provided 20 movies that would be great for a demo. She has broken up the demo suggestions into categories including sports, action, family, chick flick, and more. Howe also details the chapters to use and why each works well for demos.
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