At CEDIA Expo Virtual, Lutron is announcing its Connexion 2020 campaign, a 6-week virtual training initiative aimed at integrators.

New 4,500-square-foot Lutron showroom is three times larger than previous Experience Center showcasing Lutron and Ketra products.

At CEDIA Expo, Lutron goes all in on lighting fixtures and bulbs with integrated Ketra room. Ed Blair takes reins as executive vice president for custom market.

Lutron takes its first-ever step into light source/bulb manufacturing with agreement to buy Ketra's 'natural light' solutions that emulate daylight in interior spaces.

How to capitalize on this small but profitable market for ongoing business success.