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Understand Power Conditioning: How to Sell this High-Margin Category
While it’s not the sexiest electronics category, power conditioning adds tremendous value to custom electronics customers’ systems. For CE pros, power conditioning is exceptional, in that it’s a profitable product category with significant margins.
Integrators can feel good about selling power conditioning as a system “add-on” because of all that it brings to customers: energy savings, better performance and the peace of mind that comes with not worrying that an expensive system is susceptible to power spikes.
As such, it’s important that integrators know how to properly sell power conditioning. In this Advantage Series from CE Pro is a compilation of several articles on this unique category of power conditioning. Run down the ins and outs of the category, including how to merchandise and market it.