Selling the Virtues of Equipment Racks

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Selling the Virtues of Equipment Racks

CE Pro

Racks are not just hunks of metal that hold a client’s home theater or multiroom A/V equipment. They actually increase the longevity of the system, primarily by creating a proper environment for airflow, which keeps equipment cool. That is just one key discussion point that dealers should be using with customers who are wavering on whether to invest in a rack as part of their new A/V setup. One dealer told CE Pro that he flatly “won’t sell a system without a rack.”

Another key selling point is better serviceability, which means technicians will be in and out of the home faster and at less cost. Other key reasons to invest in a rack include protecting their investment, the ability to expand the system and the “wow” factor of showing off the rack itself.

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