Why sell flat panels that have no margin when you can sell projectors that offer strong markup and increase customer satisfaction? Unfortunately, many integrators have abandoned trying to upsell in the video category because of the “flat panel effect.”

In short, the answer to once-again making the video category a profitable one is one word: demo. Integrators who routinely demo video (and audio) sell higher margin products with higher average ticket sales, and even upsell accessories like motion seating, starfield seating, acoustical treatments, seating and more.

In this White Paper, industry experts offer their advice on how to prepare for a demo, what questions to ask, pacing, budgeting, top-down sales techniques, design flexibility, and whether you should have children and food present. But in the actual demo, what Blu-rays and scenes should you use? Two industry veterans offer 24 awesome scene selections to use, depending on the audience.