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How Integrators Can Capitalize on National Brand Names

May 23, 2012, 2:00pm EDT
Duration: 1 hr
Presented by: Jason Knott, Editor-in-Chief, CE Pro
Presenters: Bose BUILT-INvisible™ Group Manager; Tom Priola, Primetime Audio/Video in Rockford, IL: Henry Clifford, Livewire in Richmond, VA

Can big consumer electronics brand names and custom integrators blend well together? The custom electronics industry is made up of mostly small regional integrators who do their best to maximize their company brand name in their local market. But sometimes, integrators need an edge. For the most part, manufacturers’ brand names (outside the flat panel TV space) are virtually unknown by most consumers also, with a few exceptions. The name recognition and comfort level that comes from being a dealer for a well-known consumer electronics brand can help integrators get more appointments and close more sales with homeowners, builders, architects, interior designers and even commercial end users.

In this fast-paced one-hour webinar, you will learn:

• What types of resources does a big brand bring to the table and how does that make your job easier:  Marketing, Merchandising, Customer Support, Dealer Support, Training, etc.
• How carrying a big brand influences the trust that the customer has in your store / services?
• How carrying a larger brand can shorten the sales cycle / process
• How custom integrators can bring the “value add” to a big brand that big-box stores cannot, giving the installers an edge (especially with a Unilaterally priced product)
• How carrying a bigger brand can help in your ability to negotiate and secure larger commercial jobs






All Webinars
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REGISTER TODAY! 20 Trends in Home Automation
June 26, 2013, 2:00pm EST
20 Trends in Home Automation: How Installers Can Capitalize on Mass Marketing, Government Mandates and Subsidies for Energy Efficiency, Cloud Services, Electric Cars and more Learn more or register today.

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Archived: IP Networks and Security: Everything You Might Not Know
May 22, 2013, 2:00pm EDT.
There are some questions that come up again and again about home networks, and Pakedge has heard them all. The IP/IT product and service provider has collected the Top 10 questions fielded by the company’s tech-support department, and will provide the answers in this live online event. Learn more or register today.

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Archived: 3 Vital Considerations for Adopting IP Surveillance
April 24, 2013, 2:00pm ET
This fast-paced webinar will give integrators a guideline for their IP camera adoption strategy, answer all your technical questions and provide an in-the-field perspective from an integrator who has gone through the transition process from analog to IP. Learn more or register today.

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Archived: 4K: Hype or Opportunity? There’s More to Video Resolution than Just Resolution
April 10, 2013, 2pm ET
In this webinar, you will learn what it takes to design and install state-of-the-art home video systems that maximize the proven products and technologies that are readily available in today’s home video market. Learn more or register today.

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Archived: Understanding and Applying HDBaseT, Applications & Products
March 27, 2013, 2:00pm ET
In this fast-paced CE Pro webinar, attendees will learn exactly what HDBaseT is, how it affects signal transmission quality, distance limitations, typical connectivity topology, and specific applications in both residential and commercial applications. The session will also dispel the myths surrounding HDMI and HDBaseT. Learn more or register today.

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Archived: 9 Custom Integration Business Models That Work (and Some that Don’t)
March 6, 2013, 2:00pm ET
Are you making the same revenue you made 6 years ago? If you are like most integrators, the answer is a resounding “no.” But as the market starts to recover, there are some new business models emerging. At the same time, some integrators are using old formulas that still work, depending on your local market. Learn more or register today.

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Archived: Sorting Through the Latest Technologies in Residential Video
February 20, 2013, 2:00pm ET
In this lively CE Pro webinar, a panel of integrators and other tech experts will analyze some of the key features (and tradeoffs) from new projection technology, including 4K, 3D, LED, etc., and how those technologies stack up budget-wide and technology-wise in a sales scenario against large flat panel displays. Learn more or register today.

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Archived: Check out These Big Racks: Advancements in Power Management & Cooling
February 13, 2013, 2:00pm ET
This one-hour webinar on equipment racks will provide key advice for dealers when choosing racks, as well as showcase some of the unique installations from the CE Pro “Show Us Your Racks” Contest. Learn more or register today.

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Archived: How to Overcome Challenging TV Mounting Jobs
January 30, 2013, 2:00pm ET
In this one-hour webinar, we take you behind the scenes of two challenging TV mounting jobs featured in the Mount This! contest. Learn more or register today.

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Archived: Pros & Cons of Installing, Selling & Designing Wireless A/V
January 16, 2013, 2:00pm ET
In this CE Pro webinar on Wireless A/V, a panel of integrators will discuss the strong growth of the category, successful sales techniques, what to look for in a wireless audio systems as well as wireless HDMI distribution systems, particular applications and installation tips. Learn more or register today.


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