Webinar Details

July 28, 2009, 2:00pm Eastern
Duration: 1 hr.
Presented by: Jason Knott, Editor-in-Chief, CE Pro
Panelist: Sean Busha, Relidy.com
Panelist: Kevin Hourihan, Cyber Home Networks
Online newsletters are effective tools in communicating new services and offers to past clients and future customers. Sadly, very few custom integrators regularly do them. Why? In the past, it was expensive and time-consuming to write, design, print and mail your own email newsletter. It was even more difficult to find solid customer lists. Plus, who on your staff has the time to devote to this?
Price: $99 to view, or FREE for CEProVIPs
Meanwhile, integrators who already provide regular communication with clients often miss the mark with poor impersonal writing, vague messages that try to cover every possible client, no offers, bad design and terrible prospect lists.
But it’s a whole new world in customer communication with the advent of new email marketing techniques that allow you to individualize the message for each customer. Today, integrators can create targeted, less-expensive and more-effective email newsletters for builders, homeowners, interior designers, architects and commercial prospects.
View This Webinar to Learn:
- The basic editorial elements of a good email newsletter, from writing to photos, and how to get started
- Where to get the best prospect lists and how to develop your own solid lists
- How to develop targeted campaigns for each distinct type of audience vs. shotgun-style marketing
- The total costs and manpower resource requirements to do a good email newsletter
- How to make a good call-to-action offer in a newsletter and how to track the response
Attendees Will Receive:
- 30 minutes of free consultation with Relidy
- A free analysis by Relidy of your existing email newsletter







