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Big National Brands: Friends or Foes?

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Webinar Details

Developing Effective Email Marketing: 5 Solutions to Grow Your Revenue

July 28, 2009, 2:00pm Eastern
Duration: 1 hr.
Presented by: Jason Knott, Editor-in-Chief, CE Pro
Panelist: Sean Busha, Relidy.com
Panelist: Kevin Hourihan, Cyber Home Networks

Online newsletters are effective tools in communicating new services and offers to past clients and future customers. Sadly, very few custom integrators regularly do them. Why? In the past, it was expensive and time-consuming to write, design, print and mail your own email newsletter. It was even more difficult to find solid customer lists. Plus, who on your staff has the time to devote to this?

Meanwhile, integrators who already provide regular communication with clients often miss the mark with poor impersonal writing, vague messages that try to cover every possible client, no offers, bad design and terrible prospect lists.

But it’s a whole new world in customer communication with the advent of new email marketing techniques that allow you to individualize the message for each customer. Today, integrators can create targeted, less-expensive and more-effective email newsletters for builders, homeowners, interior designers, architects and commercial prospects.

View This Webinar to Learn:

The basic editorial elements of a good email newsletter, from writing to photos, and how to get started
Where to get the best prospect lists and how to develop your own solid lists
How to develop targeted campaigns for each distinct type of audience vs. shotgun-style marketing
The total costs and manpower resource requirements to do a good email newsletter
How to make a good call-to-action offer in a newsletter and how to track the response

Attendees Will Receive:

30 minutes of free consultation with Relidy
A free analysis by Relidy of your existing email newsletter

Price: $99 to view, or FREE for CEProVIPs

CEProVIP & CE Pro PLUS members may simply log in to register for free access to this webinar. CEProVIPs who require login information for the upgraded CE Pro PLUS content and complimentary webinar access should contact Ellen Cotton at ecotton@ehpub.com.

Learn more about this and other valuable benefits by visiting CEProVIP or CE Pro Plus today.

All Webinars

Learn how loudspeakers facilitate the installation of everything from a basic two-channel systems, to multichannel great room systems and everything in between. Learn more or register today.

Archived: How Integrators Can Capitalize on National Brand Names
May 23, 2012, 2:00pm EDT

Can big consumer electronics brand names and custom integrators blend well together? Learn more or register today.

Archived: Designing, Installing and Troubleshooting Distributed HDMI Systems
May 2, 2012, 2:00pm EDT

This hour-long webinar is tailored to A/V and IT designers looking to create a robust HDMI distribution solution. It introduces specific technologies that allow the conversion, distribution and extension of HDMI sources to multiple destinations while maintaining HDCP and HDMI compliance. Learn more or register today.

Archived: Everything You Need to Know About Networking
March 7, 2012, 2:00pm ET

In this one-hour session, gain answers to 10 of the most popular IP-related questions from home systems integrators encountered in the field, from networking novices and veterans alike. Learn more or register today.

Archived: How to Sell Luxury High-Performance Video
January 25, 2012, 2:00pm ET

With all the new video developments, now is the time to explore boosting your sales of high-end video products. But how do you do it without boring customers to death with technical video jargon? Learn more or register today.

Archived: 2012 CE Pro State of the Industry, Hot Trends, and Wage & Salary Special Report
January 18, 2012, 2:00pm ET

CE Pro and CEDIA will once again be presenting this special "State of the Industry Webinar" outlining some vital benchmark data for integrators, along with future technology trends, which includes data from the CE Pro Annual Readership Study and CEDIA's market sizing data. Learn more or register today.

Archived: Choosing the Right CCTV Camera for Your Surveillance Application
November 2, 2011, 2:00pm ET

In this one-hour webinar, a panel of experts will discuss various analog camera technologies, how they work, and the situations where each should be used. Learn more or register today.

Archived: How to ‘Lead with Shades’ When Selling Home Control
October 19, 2011, 2:00 ET

In this one-hour webinar, learn proven successful techniques on how to “lead with shades”, and then expand your client discussions into the larger category of electric light control, and total home control. Learn more or register today.

Archived: Matching Projectors & Screens: Finding Compatible 2-Piece Equipment
September 21, 2011, 2:00pm ET

Even though both a spotted shirt and striped pants might be made of high-quality fabric, they must be compatible to create a suitable appearance. The same can be said for projectors and screens. There are no two more important components that must perfectly match in an A/V setup. Learn more or register today.

Archived: How to Cool Racks and TVs ... and How to Sell Thermal Management
August 24, 2011, 2:00pm ET

In this one-hour webinar, attendees will learn the basics of air-flow management, how often air needs to be circulated, ideal temperature conditions, how to properly size and where to properly place heat-reducing systems, designing proper air gaps for racks and flat panels, interior vs. exterior venting, intake vs. exhaust of air, airflow speed, how to mitigate fan noise, and how to sell cooling systems to customers. Learn more or register today.

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