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Designer’s Perspec­tive: How to Establish Great Business Relationships (and Mistakes to Avoid)

October 24, 2012, 2:00pm ET
Duration: 1 hr
Presented by: Jason Knott, Editor-in-Chief, CE Pro
Moderator: Michael Smith, Lutron Electronics
Panelists: Adam Gibson, Adam Gibson Design; Tom Doherty, Doherty Design Group

For so many years, revenues were driven by relationships with homebuilders. It meant that many integrators saw designers as barriers to deploying technology in a home. Today, of course, that business landscape is totally different. Integrators now recognize that they need to foster working relationships with the design community, but many don’t know how to or still see designers as inhibiting their relationship directly with clients.

So what is the best way for integrators to work with designers? In this fast-paced one-hour webinar, integrators will hear “straight from the horse’s mouth” so to speak from a noted interior designer about what works well—and what doesn’t work at all—when integrators try to foster a solid relationship with designers. The webcast will also feature a top integrator sharing his success stories with the design community and conclude with “5 Immediate Steps Integrators Should Take to Succeed with Designers.”

From this webinar you will learn:

  • The best ways to introduce yourself to a designer and make an impact in the design community
  • What are the key design community organizations to reach out to
  • How to define a role as a “resource” for a designer
  • The best ways interior designers can be taught about technology by an integrator
  • How to fashion your proposals/merge technology into the interior design process
  • Advice on conducting joint demonstrations to clients with an interior designer
  • Unifying home automation and other technology categories with design (which are the key categories where consultation is necessary (seating, acoustical treatments, lighting control and design, fixtures, shade design/control, furniture/racks, etc.)
  • Standard markups in the design industry
  • Why integrators should care about working with designers and how it influences referrals


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