All Articles Tagged Valentine's Day

Julie Jacobson | 02/08 05:57 AM, 0 Comments

Touting its new report on gender and technology, the Consumer Electronics Association proclaims, “Tip for Valentine’s Day: Women Want Electronics.” I’m skeptical. Isn’t that like the National Fishing Association declaring, “Women want lures for Valentine’s Day”? In the CEA’s new study, “Women and CE,” the organization finds eight in 10 women “expressing an interest” in CE products, with 41% of those saying they are “very interested” in CE. That’s an increase of 10 percentage points over the previous study in 2007. But does an interest in CE mean a woman… View this story