All Articles Tagged Social Media

Arlen Schweiger | 05/10 07:50 AM, 0 Comments

Do you blog? Tweet? Update your Facebook status? Post project portfolio slideshows on Flickr? Social media is meant to be just that - social. It's yet another way to reach out and get some exposure in front of potential clients. A recent perusal of Twitter for CE Pro 100 integrators' presence revealed that they're not overwhelmingly embracing the famed 140-character-or-less social media format, and if they are, their "follower" numbers are mostly miniscule. For larger companies that can dedicate personnel to social media, it's more apt to be embraced, and… View this story

Walter Van Norden | 01/31 09:29 AM, 0 Comments

Social media is a significant platform for companies to integrate into their customer service strategy. According to analyst firm Gartner, this trend will continue with at least 35 percent of customer service centers having some form of social media capability by 2013. Companies interested in social media customer support are looking for methods and strategies to follow. A recently released white paper examines how brands, including Apple, Best Buy, Google, Dell, HP, RIM, and DirecTV, are developing dedicated “social care” channels and which methods are most successful. Here's a summary… View this story

Grant Clauser | 11/02 06:53 AM, 0 Comments

Panasonic's VIERA Connect smart TV platform is getting smarter, adding the Internet Social Network app to all its 2011 VIERA TVs and subsequent models. The app works with social media sites like Facebook and Twitter, allowing users to watch TV while navigating their status updates or poking friends. "Our thorough research pointed to a desire to be able to watch content on the TV, while at the same time being able to tweet on Twitter or update your status on Facebook," says Panasonic North America VP, Merwan Mereby. "With that… View this story

Stephanie Scola | 04/27 08:53 AM, 6 Comments

Facebook and Twitter have literally made me hate watching TV and reading magazines. Everywhere I look someone is begging me to "Friend us on Facebook!" and to "Follow us on Twitter!" This is all well and good, but my intense marketing brain gets the better of me when I actually take action on these requests, only to find that these companies have no idea what they're doing with any of these free social media sites. C'mon, Entertain Me! So I give in, and go on to my Facebook account, search… View this story

Jason Knott | 03/10 11:19 AM, 2 Comments

YouTube, Twitter, Facebook, Digg, Bebo, Google Buzz, LinkedIn, Plaxo, MySpace, Flickr, Tribe, Tumblr, Live Spaces, Yelp. You’ve heard of some, but probably not all of those. Internet experts say social media websites such as these will soon produce more business-to-business leads for your company than search engine optimization (SEO) of your website. The problem for integrators - many of whom are not used to marketing their services directly to consumers - is how to keep up with and capitalize on all these social media websites. The bottom line is you… View this story