All Articles Tagged Business Resources

Deborah Smith | 02/21 10:35 AM, 0 Comments

If you were a plumbing or tile contractor and wanted to grow your business, you’d invest more in new media and search engine marketing (SEM), ramp up your b2b networking activities, find some new products and be on your way. The same equation holds true for integrators in growing markets who have a firm grasp on their business and are successfully targeting higher-end customers. But because most electronics systems integrators live in a universe of constantly changing technologies and shaky market conditions, many companies are finding it harder to make… View this story

Jason Knott | 11/15 08:34 AM, 0 Comments

Move over Black Friday and Cyber Monday, there's another "sheriff in town" that is right up the alley for CE pros nationwide. The Saturday after Thanksgiving, November 26, 2011, has been declared as the second-ever "Small Business Saturday." Consumers nationwide are being encouraged to support small businesses with their holiday purchases and small businesses are being invited to join the coalition, which offer free Facebook advertising and downloadable marketing materials. Last year was the first-ever event and there are now 1.2 million Facebook followers and there were 30,000 tweets with… View this story

Jason Knott | 11/11 10:05 AM, 0 Comments

Azione Unlimited (AU), the new buying group for custom retailers and integrators led by former HTSA exec Richard Glikes, announced it will offer free marketing services for members when it launches in January of 2012. Glikes prefaced the announcement by saying, “It’s not how much business you do, it’s how much money you make. Effective marketing results in bottom line growth. Historically our channel has not done a good job promoting our strengths and capabilities.” Azione Unlimited will give each member a dollar allowance and a menu of marketing activities… View this story

CE Pro Editors | 10/31 08:47 AM, 0 Comments

Simply Reliable has released Design Machine for Dove Net, a new version of its drawing and documentation software. Design Machine automatically creates block schematic drawings, cable schedules, and wire labels. “We are excited to bring Design Machine to Dove Net and their customers,” says Tom Coffin vice president of business development at Simply Reliable. “Our goal for Design Machine has always been to be a platform to make creating drawings and documentation easy for all types of projects. We believe this will produce better projects with happier clients. This is… View this story

Steve Ipson | 10/09 07:39 AM, 0 Comments

Looking to build revenue from your integration business? Joining a dealer program could deliver more value – and more autonomy – than you’d expect. Consider these benefits:Recurring revenue: If you’re looking to introduce new revenue streams to your business, a dealer program may be the answer. Programs that offer new technologies and other advancements can help you develop the value-added service offerings that lead to recurring monthly revenue.Networking: Joining a dealer program is like belonging to a private club. You’re part of a like-minded group with common experiences – perfect… View this story

CE Pro Editors | 09/02 11:41 AM, 0 Comments

Delano Associates, a business development consultancy based in San Clemente, Calif., is celebrating its eighth anniversary in conjunction with the CEDIA Expo 2011. Founded in 2003 by Buzz Delano, Delano Associates has evolved and established results in business development, sales and marketing management, brand strategy and product planning. Delano’s experience includes all facets of consumer electronics with experience in Made For iPod and iPad, fiber optics, HDMI, loudspeakers, connectivity, systems integration and audio/video components. “We are grateful for our success and very pleased to have contributed to our clients’ success.… View this story

CE Pro Editors | 06/15 06:43 AM, 0 Comments

The Custom Electronic Design and Installation Association (CEDIA) has announced a new CEDIA EXPO feature: the Old School vs. New School debate and panel discussion. The Old School vs. New School debate will feature a Twitter-based discussion between CEDIA members on the merits of both new and established business practices. The debate will wrap up with an in-person panel discussion at CEDIA EXPO 2011. Attendees can follow the CEDIA_OldSchool and CEDIA_NewSchool teams on Twitter as they battle out why they do the things they do when it comes to technology,… View this story

CE Pro Editors | 05/11 06:31 AM, 0 Comments

HDMI Licensing has announced the launch of the HDMI Associate Program, a marketing program that officially recognizes and supports companies who are selling compliant HDMI products obtained from certified HDMI Adopters. Eligible products will bear an HDMI Associate emblem so that consumers can easily identify licensed products that are fully compliant with the HDMI specification and are sourced from a licensed HDMI Adopter. “As more and more HDMI-enabled products make their way to the market, there are more choices available to the consumer,” said Charlene Wan, director of marketing and… View this story

Adam Levy | 05/09 06:08 AM, 1 Comment

When I talk to custom electronics pros about how they market themselves, the word “builder” comes up within the first couple of minutes. Often, the word is uttered in the first sentence. But a word I don’t hear dealers say nearly as quickly is “mover.” While focusing on builders is a great way to get business from consumers that are moving into newly constructed homes, it doesn’t do anything to reach those that are moving into existing homes. And nine out of 10 movers are doing just that — transitioning… View this story

CE Pro Editors | 04/07 08:35 AM, 0 Comments

InstallerNet, a network of electronics installers, has announced a partnership with Bedrock Learning to provide connected home training for its members. “Our dealers now have the opportunity to broaden and hone their skills through online training, while providing us with verification of their knowledge with Certificates of Completion for each discipline. We are always looking for ways to enhance and grow our network of highly skilled installers. Partnering with Bedrock Learning certainly meets these needs and helps move the market forward” says Bill Sheehan, director business development at InstallerNet, Inc.… View this story