All Articles Tagged Built To Order
Thursday, March 11, 2010
How to Spec, Sell Built-to-Order Products
Richard Frank | 03/11 08:57 AM,
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While custom-built home entertainment products have been around for decades, the custom installation industry helped sprout the build-to-order (BTO) business model for certain manufacturers. For integrators, the ability to spec one-off products offers: Extreme flexibility when designing a systemGreater customer satisfaction by giving them exactly what they wantAdditional margin versus standard productsLower inventory costsThe BTO model is common to several custom product categories, including projection screens, speakers, flat-screen enhancements, theater chairs and even entire theater builds. Leon Speakers is one manufacturer that actively solicits one-offs, often turning around a BTO…
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Tagged: Stewart Filmscreen • Truaudio • Leon Speakers • Cinema Design Group • Built-to-order
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