All Articles Tagged Brandsource

CE Pro Editors | 04/23 09:35 AM, 0 Comments

Home Entertainment Source (HES) buying group, a division of BrandSource, has launched a new marketing program with Revenew Systems in which HES members receive turnkey advertising campaigns funded by select HES manufacturers. “Most dealers are short on two resources: time and money,” says Andy Orozco, director of communications for HES. “With Revenew’s marketing network and services as an added benefit, our members will get turnkey support to run campaigns so they don’t have to sacrifice either. These campaigns literally take just a couple of minutes to activate.” Not only does… View this story

Jason Knott | 04/09 11:53 AM, 0 Comments

Home Entertainment Source (HES), a division of BrandSource, has added the followin six members to its network of more than 500 dealers nationwide: Sound Sensations (Marietta, Ga.): With more than 34 years of experience, Sound Sensations is entering its fifth year in the home entertainment market. The company’s VP, Marc Vickers, looks forward to growing its presence in the residential A/V market. Matrix Installations (Chattanooga, Tenn.): Owned by Gerry King, Matrix Installations has been a specialized custom integrator for more than 14 years, designing and installing sophisticated electronic solutions. Good… View this story

CE Pro Editors | 01/17 02:31 PM, 0 Comments

BrandSource has promoted Bob Donaldson to VP of digital communications. Donaldson will oversee member communications, social media and email marketing campaigns, Internet sales, the BrandSource App and an extensive redesign of the group's backroom communications area. He will also supervise the strategic planning and implementation of new digital technologies designed to offer added value to BrandSource members. “Bob’s vast knowledge of digital technology and his strong leadership skills will help us continue our commitment to evolve and expand the digital communications side of our business,” said Bob Lawrence, CEO of… View this story

CE Pro Editors | 01/10 07:16 AM, 0 Comments

BrandSource buying group reported its best Black Friday promotion ever as a result of new incentives and options offered through its Expert Warehouse II initiative, which adds more than 8,000 SKUs in multiple categories and offers members efficiency in logistics, warehousing, shipping and billing. The integration of Expert Warehouse II and its wider assortment of solutions and brands are designed to help members drive store traffic, boost sales and augment planned purchases with “rent to own” options. New categories include laptops, tablets, headphones, and iPod docks as well as IT-networking… View this story

CE Pro Editors | 07/05 05:28 AM, 0 Comments

Buying group BrandSource, which includes the Home Entertainment Source (HES) division, has announced plans to outsource its Expert Warehouse operations and inventory to a new location that will increase efficiencies and allow for greater expansion in new and existing categories. To make this all possible, BrandSource has forged a strategic alliance with Ingram Micro Inc. As part of the new U.S. relationship, Ingram Micro will manage all operational aspects of business generated by Expert Warehouse. Aligning its operations and moving its inventory to Ingram Micro offers Expert Warehouse greater space,… View this story

Steven Castle | 04/14 11:57 AM, 0 Comments

In this uncertain economy, it pays to be creative. Just ask BrandSource, parent to Home Entertainment Source (HES), whose recent Summit in Dallas attracted several thousand of the buying group's audio/video and appliance dealer members. BrandSource says overall attendance was up about 10 percent from 2009. "We've been building momentum as dealers come each year, and they see value in our education and industry insight," says Jim Ristow, BrandSource executive vice president. "We try to cover what they can do in their businesses and where the industry is going." Dealers… View this story

Tom LeBlanc | 03/05 08:34 AM, 0 Comments

MARTA, the not-for-profit division of buying group Brand Source, has changed its name to Resource Plus. Its new name, logo and tagline — “Providing what matters” — reflects how the organization’s role has evolved since its alliance with Brand Source nearly four years ago, according to Resource Plus managing director and general manager Robert Thompson. Resource Plus offers a wider range of services than a buying group, Thompson says. As such, “it is time for us to update our name and identity. We feel that the name Resource Plus really… View this story