All Articles Tagged Av Netresults

Deborah Smith | 11/30 09:02 AM,

When's the last time you used the Yellow Pages to find a business in your local area? If you answered, "It's been awhile," you're not alone. More than 70 percent of customers searching for high-ticket items use Google instead of the Yellow Pages to find a business in their local area, according to The Kelsey Group. Google's local search capabilities have become more sophisticated, so dealers can now pinpoint their online marketing efforts to reach a targeted geographic area more cost-effectively. The customer follow through is just as encouraging. A… View this story