All Articles Tagged Audiofest

Julie Jacobson | 11/21 07:34 AM, 5 Comments

By now, A/V dealers are probably well versed in demonstrating audio to non-technical customers. But do you know how to sell to an audiophile? More than 3,000 audio lovers flooded the consumer event Rocky Mountain Audiofest (RMAF) in Denver last month. It was a different kind of sale: attendees (prospective clients) actually knew the difference between a woofer and a tweeter and wanted to know the specs of each. But it’s tough to tell who had more fun at Audiofest: the geeks who got to listen or the geeks who… View this story