Here’s a thought, when you go direct to the consumer/ home owner it’s a new sales process every time. Try also going after contractors, architects, interior designers etc. Once on board with a contractor, you can become their A/V or low volt sub contractor of choice. Then you can be almost guaranteed a job when they get it and you only have to try to upsell from there.
Another concept. Develop a very “cost effective” background music solution for retail/ doctors office/ commercial applications. For those who wanted it, they’ll already have it, but for those who didn’t think of it or didn’t want to pay for it, you could come in with something affordable, quick to install and then you are there to offer other services.
Happy Selling,
Morgan