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Why is There a 10-Week Wait to Buy B&O’s $85K Plasma TV?

There is a 10-week wait in Beverly Hills, Calif. for the Bang & Olufsen BeoVision 4-85 plasma with a built-in stand and robotic calibration arm.


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B&O’s BeoVision 4-85 TV weighs over 1,000 pounds with the lift and the speakers. Photo credit: Wally Skalij, Los Angeles Times

Luxury flat-panel TVs are not dead, at least not in Beverly Hills.

According to the L.A. Times, Bang & Olufsen's new $85,000 BeoVision 4-85 plasma with an 85-inch diagonal screen has a 10-week waiting list of buyers at the company's Beverly Hills, Calif.-based store.

Yes, your math is correct, that equates to exactly $1,000 per diagonal inch.

The 3D-capable unit comes with large triangular built-in speakers, a motorized velvet curtain that opens and closes across the screen mimicking movie theater drapes, and a robotic arm that automatically emerges from the back of the TV every 100 hours of usage to measure and calibrate the screen.

Bang & Olufsen says the highly stylized motorized lift that comes with the TV is the feature that sets it apart from other units. According to the L.A. Times, the screen and lift, which also tilts and swivels the plasma, are so heavy (1,000 pounds) that B&O requires a structural engineer inspect the floorspace of the buyer's home for structural integrity.

B&O America president Zean Nielson says 25 units have been sold in the U.S. since the TV debuted two months ago, with more sold in Russia and China.


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Article Topics

News · Displays · TVs · Mounts and Lifts · Bang Olufsen · All topics

About the Author

Jason Knott, Editor, CE Pro
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California.

4 Comments (displayed in order by date/time)

Posted by Al  on  10/04  at  05:13 AM

When I worked retail 25 years ago, B&O stood for “Broken & Overpriced”, I wish there was a huge market for $85k flat panles.

Posted by John Nemesh  on  10/04  at  09:14 AM

A 10 week wait is a LITTLE excessive, but really, not that bad for such a high end product.  Remember, these people will wait a year for an Aston Martin or Rolls Royce.  You are in a different category with B&O products.  You are selling a high end luxury product, and most people who shop for such are used to waiting a bit for the best.

Their products are not to my taste (I would rather buy the $40,000 85” Panasonic TH85VX200U and spend the other $45k on audio)...but who would turn away a customer looking for this particular set?

Posted by CEDUP  on  10/05  at  07:18 AM

B&O is like BLOSE ain’t it?  Grossly overp riced under performing?  Decades ago Philips used to have part of B&O, I think that kept em in business, they make interior art pieces, not serious audio or video.

Posted by joel degray  on  10/05  at  09:41 AM

@CEDUP, you owe it to your self and other posters to listen / review for yourself.
How many customers tell you what their friends think about a piece of equipment, take it for fact and never give an honest demo? It’s kinda like taking financial advice from the teller. @ Al- did you sell it yourself, or were you just in Retail?

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