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TV Shipments to Decline for Second Straight Year

TV shipments will drop 2.7% to 36.6 million units, according to IHS iSuppli, marking the second straight year numbers will drop. Shipments fell 5.8% in 2012.

Panasonic Plasma TVs

IHS iSuppli expects shipments of plasma TVs to drop in 2013 “as part of an irreversible trend toward extinction.” Panasonic is reportedly stopping production of plasma TVs, including its ZT line (pictured).

TV shipments in the U.S. are expected to drop for the second consecutive year, according to the IHS iSuppli U.S. Television Market Tracker Report.

IHS iSuppli says TV shipments will reach 36.6 million units in the U.S. in 2013, compared to 37.6 million in 2012. That 2.7 percent drop, however, would be smaller than the 5.8 percent slide suffered in 2012 when domestic TV shipments retreated from 39.9 million units in 2011.

The research company expects TV shipments to increase to 37.8 million in 2014.

“U.S. television demand is being hit by the double whammy of the plunge in both the plasma and LCD TV segments,” says Veronica Thayer, analyst for consumer electronics & technology at IHS. “After peaking in 2010, plasma sales now are on a terminal decline. Meanwhile, the mature U.S. LCD TV market contracted in 2012 as most consumers already own one or more sets.”

Plasma TV shipments in 2012 fell 24 percent to 3.6 million units compared to their 2011 level, and LCD TV shipments dropped 3 percent to 33.8 million units.

IHS iSuppli says plasma shipments will continue to be down in 2013 “as part of an irreversible trend toward extinction.” In March 2013, the Nikkei newspaper Panasonic is stopping plasma TV production as part of a three-year down-sizing effort.

LCD TV shipments will be up 3 percent in 2013, reversing the losses of last year and coming close to the segment’s 2011 shipment level. LCD TV shipments will grow another 6 percent in 2014, according to the report.

IHS iSuppli also expects shipments of OLED TVs to “grow quickly from 2014 onward,” jumping from 56,000 cumulative sets in 2013-2014 to 370,000 sets by 2015 and 1.9 million by 2017, with revenue from OLEDs reaching as much as 21 percent of the total TV market.


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Article Topics

News · Research · Displays · TVs · All topics

About the Author

Steve Crowe, Web Editor
Steve is an editor for He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.

2 Comments (displayed in order by date/time)

Posted by Ernie Gilman  on  04/10  at  07:57 AM

Everything goes in cycles.  Products die off, new ones come along.  Back when I started in this industry in late 1970, my girlfriend was incredulous that there could actually be a job in this industry.  She said “doesn’t everybody already have a record player?”

And the graph points out that this reduction is temporary, anyway!

Posted by Ernie Gilman  on  04/10  at  08:27 AM

After some thought I realized that the graph also supports the headline “TV Shipments predicted to increase for the next four years.”  I wonder why this was not seen as The Story here.  At least this was mentioned in passing at the end!

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