TV Shipments to Decline for Second Straight Year
IHS iSuppli expects shipments of plasma TVs to drop in 2013 “as part of an irreversible trend toward extinction.” Panasonic is reportedly stopping production of plasma TVs, including its ZT line (pictured).
IHS iSuppli says TV shipments will reach 36.6 million units in the U.S. in 2013, compared to 37.6 million in 2012. That 2.7 percent drop, however, would be smaller than the 5.8 percent slide suffered in 2012 when domestic TV shipments retreated from 39.9 million units in 2011.
The research company expects TV shipments to increase to 37.8 million in 2014.
“U.S. television demand is being hit by the double whammy of the plunge in both the plasma and LCD TV segments,” says Veronica Thayer, analyst for consumer electronics & technology at IHS. “After peaking in 2010, plasma sales now are on a terminal decline. Meanwhile, the mature U.S. LCD TV market contracted in 2012 as most consumers already own one or more sets.”
Plasma TV shipments in 2012 fell 24 percent to 3.6 million units compared to their 2011 level, and LCD TV shipments dropped 3 percent to 33.8 million units.
IHS iSuppli says plasma shipments will continue to be down in 2013 “as part of an irreversible trend toward extinction.” In March 2013, the Nikkei newspaper Panasonic is stopping plasma TV production as part of a three-year down-sizing effort.
LCD TV shipments will be up 3 percent in 2013, reversing the losses of last year and coming close to the segment’s 2011 shipment level. LCD TV shipments will grow another 6 percent in 2014, according to the report.
IHS iSuppli also expects shipments of OLED TVs to “grow quickly from 2014 onward,” jumping from 56,000 cumulative sets in 2013-2014 to 370,000 sets by 2015 and 1.9 million by 2017, with revenue from OLEDs reaching as much as 21 percent of the total TV market.