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Tri-Ed/Northern Video Distribution Changes Name

After several acquisitions over the past few years, Tri-Ed/Northern Video Distribution will be known simply as Tri-Ed. New logo also unveiled.


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Independent security distributor Tri-Ed/Northern Video Distribution has rebranded as Tri-Ed. As part of the rebranding, Tri-Ed also has a new logo across its entire North American operation.

Tri-Ed says the new logo relays its core vision: “To be the preferred end-to-end solutions provider in the security industry, connecting its customers with the optimal technology to deliver value to the end-user.”

Tri-Ed has served the security industry for more than 30 years. Over the past 8 years, the distributor has increased its footprint from 20 to 60 locations through organic growth and strategic acquisitions. After the acquisition of Northern Video in 2010, Tri-Ed co-branded its logo to reflect the merger of the two organizations. Tri-Ed’s most recent acquisitions included Seabreeze Security Distributors and SGI in 2012.

“We have added great people to our team over the years,” notes Pat Comunale, Tri-Ed president and CEO. “2012 in particular was an incredible year and we believe 2013 will look a lot like 2012. We’re very excited about the growth of the business and the opportunity to serve more customers across the U.S. and Canada.”

“Each and every one of us at Tri-Ed is very proud to be part of a terrific team, which is truly the sum of its parts with one shared mission in mind—exceeding our customers’ expectations. Our new logo exemplifies that unified commitment,” adds James Rothstein, Tri-Ed executive vice president.



  About the Author

Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]

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