The New Smart & Connected Trade with Nest
Home technology is no longer reserved just for affluent homeowners. Smart thermostats are the gateway to the connected home and the most-requested smart device.
You’ve heard this before, but allow me to say it one more time: The smartphone changed everything.
In the past, computers occupied whole city blocks. Now we carry them in our pockets. Access to technology has changed all of our expectations. We want to be able to seamlessly communicate with our cars and homes the same way we navigate our lives through our phones.
But technical integration isn’t easy. Apps and operating systems don’t always talk to each other and consumers who are new to home automation don’t know where to start – or who to call for help. According to Coldwell Banker’s recent study of homeowners, one out of every three people are too scared to install smart home technology themselves.1 Based on the questions I hear from friends, relatives and colleagues, I live that statistic on a daily basis.
Let’s be clear: The smart and connected home is NOT Home Automation. Smart home technology is no longer reserved for people who live in multi-million dollar homes who can afford to spend $100K+ on home tech. Nearly one in two homeowners now define a move-in ready home as containing smart technology.2 Technology today is affordable and easier to integrate with new and existing systems. The time is right for Custom Integrators to position themselves as experts in this new smart and connected home trade.
And the opportunity is huge. Yes, I know it isn’t like the $40K, $60k or even $100K job that you want. Instead it’s a new and different type of job, and it may help keep you busy in between those big jobs we love as integrators.
With so many products flooding the market, you, and certainly your customers, may struggle with where you should invest your time and money. While there are many smart home brands, there are only four brands that are winning the hearts and minds with consumers: Nest, Amazon, Apple and Samsung.
Globally, the entire population is gravitating towards one of two smartphone options – iOS or Android. And your clients will want the products they install in their home to work with their smartphone of choice. Nest is operating system agnostic. This means you could have Android and Apple phones (like my wife and I) and both be able to connect to the devices that manage your home.
Houzz and CEDIA recently partnered together on a research study of 987 homeowners who had either completed a renovation in the last 12 months – or are planning a renovation in the next 12 months. Of the people surveyed, 45 percent replied that installing smart systems or devices are part of their renovation.3 And the three top installed smart devices mentioned were thermostats, alarms and cameras.
Smart thermostats are the gateway to the connected home and are the single most popular smart device requested in the connected home.4 With Time magazine listing the Nest Learning Thermostat as one of the 50 most influential gadgets of all time,5 Nest products are a great way for custom integrators to get into this new and affordable, smart and connected home trade.
As the demand for smart devices has grown, so has the appetite to hire professionals to help with installation. We’ve all heard so much about the DIY market, but now it’s become the DIFM mindset – aka Do It For Me. Many adults can figure out how to install a thermostat on a lazy weekend afternoon. But you’ll be hard pressed to find a working adult who wants to carve out the whole weekend to install an entire suite of Nest and Works with Nest products. Homeowners want to hire someone and demand for pros is highest for smart alarms and detectors6 like the Nest Protect smoke and carbon monoxide (CO) alarm.
Nest customers may not be the same homeowners who want to spend $100K on a home automation system. They are the people who want to introduce smart technology into their home in the same way their phones have introduced smart technology into their lives.
To learn more about how you can start installing Nest products and grow your business, please visit nest.com/pro.
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