09.04.2009 — While some companies are scaling back their CEDIA Expo 2009 exhibits — or not exhibiting at all — SIM2 is looking to increase its presence and gain some market share.

That’s why the projector manufacturer decided to co-exhibit with Krell in booth 2912, according to SIM2. Bringing Krell’s high-end audio components into the mix, SIM2 says its full in-theater demos will “leave a lasting impression.”

Bill McKiegan, Krell’s VP of USA sales and marketing, goes even further. “We expect to deliver the most exciting home theater experience at the Expo.”

“Each brand represents the pinnacle of performance in its respective category,” says Charlie Boornazian, SIM2’s VP of sales and marketing.

Boornazian adds that the two companies have another connection. “We share the common goal of wanting to bring reference quality back to the forefront," he says. "While many brands are trying to ‘make do’ with low-priced products, both SIM2 and Krell are introducing new products to the market that represent the best quality and industry leading performance.”