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Press Release: Paradigm’s New Brand for Personal Audio, PC, Gaming: Paradigm Shift

The award-winning Canadian speaker manufacturer launches Paradigm Shift and the new A2 powered speaker to reach a new generation of ears.


Las Vegas, NV– CES 2011- Venetian, Suite 30-136 -- Paradigm Electronics Inc., an international leader in speaker design and manufacturing, announces a new brand called Paradigm Shift aimed at a younger audience and those with a focus on exceptional audio solutions for personal audio, PC and gaming.

Paradigm has enjoyed a long history of growth by building a loyal network of specialty A/V dealers who have helped build awareness while selling and installing the company’s floorstanding, bookshelf and architectural speakers. Paradigm Shift represents an additional focus by providing more consumers access to the inherent possibilities for a better overall audio experience through Paradigm sound. The new brand will target mobile music consumers and modern gamers with a focus on enhanced audio quality for products in four different categories including powered speakers, earbuds, headphones, and gaming headsets.

The company will unveil the new brand and provide prototype demonstrations of the first product in the new line, the new Paradigm Shift Active Atom, otherwise known as the A2.

Paradigm Goes Retail with Powered Speakers, Headphones
“Our aim is to build Paradigm brand awareness in a demographic group that, quite frankly, doesn’t know who Paradigm is,” says director of marketing Mark Aling. “We’re going after a younger demographic than what our dealers typically work with.”
Read CE Pro's complete coverage of Paradigm's new retail initiative.
The new A2 is a powered bookshelf/tabletop speaker designed to be used alone or as a left/right audio system or in stereo pairs with other devices such as iPods and other music players, desktop computers, home DJ decks, videogame consoles and so much more. The A2 is bi-amped with 100 watts of power per speaker and designed and engineered to the exacting standards that Paradigm products are known. The A2 can be used with any devices that have a 3.5-mm mini-jack or RCA outputs or for wireless streaming. the A2 has a built-in interface on the rear panel for Airport Express. The A2 has an estimated US FMV of $249/each US and an expected availability of spring 2011. Demos can be heard at CES 2011 in the Paradigm room at the Venetian Tower Exhibits: 30-136.

“With a shift in the way people are listening and reacting to audio, we’re bringing Paradigm to a new generation, the next generation. Paradigm Shift will appeal to the iPod users, die-hard gamers and everyone in between - all ages, both sexes,” says Mark Aling, director of marketing for Paradigm. “The focus of Paradigm Shift is to offer market-leading products while educating a new generation on the varying levels of sound quality so they can hear the difference themselves. With a long history of creating the best price and value in high-end audio, consumers will reap all the benefits.”

For more information on Paradigm, please visit http://www.paradigm.com/shift.




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About the Author

Julie Jacobson, Co-Founder, EH Publishing / Editor-at-large, CE Pro
Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Follow her on Twitter @juliejacobson. [More by Julie Jacobson]

1 Comments (displayed in order by date/time)

Posted by Jeremy  on  01/14  at  10:45 AM

So does each speaker contain an amp? How is stereo managed? Do you need two AirPorts to stream to one pair?

Looking forward to more details. I think active wireless speakers are a huge convenience. Paired with streaming music services they open up all sorts of possibilities for discovering and listening to great music.

-Jeremy

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