P R E S S R E L E A S E
Paradigm Names Bob Gassel Int’l VP of Sales
Industry veteran Gassel will be responsible for the Paradigm, Anthem and Martin Logan brands.
Paradigm Electronics Inc. has appointed Robert (Bob) Gassel to the position of vice president, international sales for the Paradigm, Anthem and Martin Logan brands effective August 1, 2010.
Gassel will report directly to Tim Valters, president and COO, while John Soden, director of international sales, will now report directly to Gassel.
Most recently, Gassel was principal of The Gassel Group, a consulting firm specializing in sales/technical training and international sales development. He also serves on CEDIA’s Instructor Pool Action Team, a group responsible for developing, evaluating and maintaining standards for CEDIA instructors. Prior to The Gassel Group, he spent 14 years with the Klipsch Group in numerous sales and product training roles, all primarily related to international markets.
"Bob is a lifelong audiophile and well respected across the consumer electronics industry, both here in North America and abroad," notes Valters. "We are very pleased to have him join our team and look forward to the contributions that both he and John will make to growing international sales."
Gassel will continue to be headquartered at his office in Carmel, Indiana.
Gassel will report directly to Tim Valters, president and COO, while John Soden, director of international sales, will now report directly to Gassel.
Most recently, Gassel was principal of The Gassel Group, a consulting firm specializing in sales/technical training and international sales development. He also serves on CEDIA’s Instructor Pool Action Team, a group responsible for developing, evaluating and maintaining standards for CEDIA instructors. Prior to The Gassel Group, he spent 14 years with the Klipsch Group in numerous sales and product training roles, all primarily related to international markets.
"Bob is a lifelong audiophile and well respected across the consumer electronics industry, both here in North America and abroad," notes Valters. "We are very pleased to have him join our team and look forward to the contributions that both he and John will make to growing international sales."
Gassel will continue to be headquartered at his office in Carmel, Indiana.


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