Panasonic Names James Sanduski Senior VP of Sales

James Sanduski has joined Panasonic as senior vice president of sales.

Reporting to company president Shiro Kitajima, he is responsible for setting sales strategy, sales execution plan and retail merchandising/training requirements across the channels of distribution and the consumer product portfolio, including Viera flat panel HDTVs, audio/video components, Lumix camcorder imaging products and accessories.

A 20-year veteran of the CE and IT industry, Sanduski has held high-level marketing and sales positions with Hewlett-Packard, Samsung and Sony, as well as marketing and financial positions with GE.

“Having Jim working with the channel partners to expand sales, and with Bob Perry leading demand generation, in his role as senior vice president of marketing, online commerce and supply chain, Panasonic Consumer Electronics is well positioned to achieve the growth we expect this year," says Kitajima.

Sanduski is active in the Academy of Digital Television Pioneers and the Consumer Electronics Association. He holds an MBA degree from Harvard Business School and a Bachelor of Science degree in Business Administration from the University of Nebraska. Sanduski spent two years at Nanzan University in Nagoya, Japan.