Search CE Pro






Print  |  Email  |  Comments (2)  |  Share  |  News  |  Follow on Twitter, Facebook, Google+ or RSS

Nortek ProAV Group Combines Gefen, Magenta Research, TVOne

Nortek, Inc. has formed a ProAV Group within the Nortek Technology Solutions segment that combines the product and marketing strengths of Gefen, Magenta Research and TVOne.


image

Hagai Gefen leads Nortek’s new ProAV group.

Nortek, Inc. has formed a ProAV Group within the Nortek Technology Solutions segment, combining the product and marketing strengths of Gefen, Magenta Research and TVOne.

The ProAV Group will be based in Chatsworth, Calif. with additional U.S. offices in Connecticut and Kentucky. There also will be international locations in Brazil, China, Germany, Hong Kong, Taiwan and the United Kingdom.

The ProAV Group will be led by Hagai Gefen, who has served as president of Gefen. John Dace, president of Magenta Research, will manage worldwide sales. Uri Ram, senior vice president of Gefen, will oversee operations, finance and logistics. David Barnes, president of TVOne, will be retiring after 20 years of outstanding service with the company.

“Aligning Gefen, TVOne and Magenta Research under a centralized management team will enable us to more effectively serve the professional AV market by offering a broader mix of commercial-centric products, strengthening our direct-to-integrators sales capabilities, and enhancing our dealer support,” says Michael J. Clarke, Nortek’s CEO. “Following on the heels of the formation of our Core Brands Group this summer, our decision to combine these three respected ProAV companies reflects our strategic focus on pursuing new opportunities to serve our dealers, channel partners and end users, while also leveraging economies of scale and enhancing our cross-selling capabilities.”

“Operating as a unified entity will enable us to more effectively address the rapidly changing needs of the Professional AV market by combining the high-end video technology of TVOne and the large-scale system integration capabilities of Magenta Research with Gefen’s leadership as an innovative solutions provider at the forefront of digital connectivity,” says Sean Burke, Group President of Nortek’s Technology Solutions segment. “Combining these three teams will position us to accelerate product development, launch new marketing programs and deliver additional support services for our customers and distribution partners.”





Subscribe to the CE Pro Newsletter

Article Topics

News · All topics

About the Author

Steve Crowe, Web Editor
Steve is an editor for cepro.com. He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.

2 Comments (displayed in order by date/time)

Posted by CHad D  on  11/20  at  12:12 PM

Huh? Why wasn’t Gefen included in the CORE Brands (a group that badly needs HDMI solutions like what Gefen has)? Since when is Gefen only a “pro” brand?

Posted by Julie Jacobson  on  11/20  at  01:42 PM

I asked the same question back then.

http://www.cepro.com/article/nortek_launches_core_brand_for_home_tech_group/

I should have more clarity tomorrow, when I’m speaking to Hagai.

I had wondered about Omnimount, as well. It was folded into the commercial Ergotron business.

Page 1 of 1 comment pages
Post a comment
Name:
Email:
Choose smileys | View comment guidelines
Remember my personal information
Notify me of follow-up comments?

Sponsored Links

  About Us Customer Service Privacy Policy Contact Us Advertise With Us Dealer Services Subscribe Reprints ©2013 CE Pro
  EH Network: Electronic House CE Ideas Store Commercial Integrator ChannelPro ProSoundWeb Church Production Worship Facilities Electronic House Expo Worship Facilities Expo