Monster Teams with Hip Hop Icons Chaka Zulu and Swizz Beatz
The headphone manufacturer adds two rap legends in a move to bolster its profile.
Monster is upping its street cred. Last week in rapid succession the 35-year-old audio company announced iconic music producers Chaka Zulu and Swizz Beatz had joined the Monster team. Swizz Beats purchased an unspecificied co-ownership stake in the company and joined its advisory board, while Zulu, who co-founded record label Disturbing Tha Peace and manages rapper Chris “Ludacris” Bridges, was appointed to the newly created position of VP of entertainment and sports marketing.
Monster says that Zulu will work closely with Swizz Beatz and company head Noel Lee to generally enhance its products, specifically focusing on the entertainment/sports technology and fashion fields and the company’s iSport line of headphones.
“This is a major step forward for Monster, and it will help us make a much closer connection with fans all over the world who want to enjoy all their entertainment in a more meaningful and impactful way,” Lee said.
The additions are a noteworthy move from a company that engineered the popular Beats by Dre headphones and continues to strive for a dominant position in the exploding headphones product category. Chaka Zulu and Swizz Beatz may not be household names in the CE industry — Swizz Beatz is also the husband of Grammy-winning musician Alisha Keys — but presumably have the attention of younger demographics to whom Monster wishes to sell its products.
“Monster’s innovation and creativity has always come from a place of true passion for music and for improving music experiences,” says Zulu. “I work with artists, producers and talent every day and Monster is consistent in creating new technologies that benefit the entire music industry.”
Swizz Beatz said in a press release that he is excited for the year ahead.
“They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward,” he says.
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