Monoprice to Offer Unbranded Products for Dealers, OEMs
Monoprice hands out ultra-thin Redmere-enabled HDMI cables to the CE Pro Blog Mob at CEDIA Expo 2012. Joe Whitaker remarked, “I can’t believe someone built an HDMI cable that looks like an Apple power cord.”
From the response of the CE Pro Blog Mob at CEDIA Expo 2012 -- you're wrong.
Seven of the Mobsters visited Monoprice at the show, and were astonished at some of the low low pricing, as well as the small form factor of Monoprice's Redmere-enabled ultra-thin HDMI cables.
Joe Whitaker of The SoHo Shop said, "I can't believe someone built an HDMI cable that looks like an Apple power cord."
The biggest surprise at Expo was that Monoprice announced a line of unbranded products that dealers and OEM customers can resell without the Monoprice logo emblazoned on them.
When I was discussing this move with one high-end manufacturer on the showfloor, he said one of his customers opened up a chassis and was not too pleased to see a connector with a Monoprice logo on it. Fear no more.
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3 Comments (displayed in order by date/time)
At the end of the day it’s still a monoprice cord . sorry !!!!
Before starting my integration firm in 2006 I had developed extensive experience working in-house for a bulk wire & interconnect mfg, both domestic (US) & abroad in both Dist & direct to dealer markets. I would say that this is one of the top 3-5 largest cable OEM manufacturers in the United States. We had factories in China as well as custom cable mfg on shore.
I will say that there is SOMETIMES a difference in cables. But this difference is almost nonexistent in HDMI on typical rack lengths. Definitely more so in analog cabling or HDMI with long runs (21’ + - depending on who you are comparing. Sometimes it’s 30’ +).
A/V cabling is simple science and anyone who tries to tell you differently is selling you something, not helping you. I’m really really big on what I refer to as practical application in our industry. Can you see a difference on the screen… or just on a graph? Tweeters or cabling that supposedly perform higher than human hearing? Sorry….. not interested in charging a premium for unrealized benefits.
Believe it or not, our firm’s clients pay a premium to have honest opinions and practical (in English) knowledge. People love to spend their money and get something tangible for it… not waste it.
Lastly (and I know this was long already), I have never bought from Monoprice directly. A local distributor stocks their cables and we use them when we need an odd or an end. I have A/Bd these on anything from a DPI projector to a 65” plasma and against many…. many different brands at all sorts of varying lengths. NO DIFFERENCE. Well, one. The connectors. They are normal, no grip, and - they cannot take a lot of strain so if they get torqued around too hard they can snap off at the metal base.
And that’s my point because you see, an HDMI cable with a grip on the connector… now THAT is worth a little extra money. A cable with a shorter head so to fit between TV & wall…. THAT is worth a little extra as well. And if it were able to take a little more rigorous tugging…. all the better. THOSE are real life benefits. Picture and sound… virtually the same in practical use. Do you seek truth… or simply just believe it.
Thanks for reading!






very curious as to which “high end manufacturer” uses mono price guts