Search CE Pro




CEDIA  Special Coverage Presented By
image
image
image

image
image
image

image
image
image

image
image
image


image
image
image

image
image
image

image
image
image

image
image
image

image
image
image

image
image
image

image
image
image

image
image
image

image
image
image








News · Products · Blogs · Photos · Press

Print  |  Email  |  Comments (3)  |  Share  |  News  |  Follow on Twitter, Facebook, Google+ or RSS

Monoprice to Offer Unbranded Products for Dealers, OEMs

Monoprice has listened to the CE channel and is now offering no-logo products and OEM programs for resellers. Plus, Monoprice shocks CE Pro Blog Mob with prices.


image

Monoprice hands out ultra-thin Redmere-enabled HDMI cables to the CE Pro Blog Mob at CEDIA Expo 2012. Joe Whitaker remarked, “I can’t believe someone built an HDMI cable that looks like an Apple power cord.”

When we asked earlier, "What the heck is Monoprice doing at CEDIA?" some of you said they have no place in our business.

From the response of the CE Pro Blog Mob at CEDIA Expo 2012 -- you're wrong.

Seven of the Mobsters visited Monoprice at the show, and were astonished at some of the low low pricing, as well as the small form factor of Monoprice's Redmere-enabled ultra-thin HDMI cables.

Joe Whitaker of The SoHo Shop said, "I can't believe someone built an HDMI cable that looks like an Apple power cord."

The biggest surprise at Expo was that Monoprice announced a line of unbranded products that dealers and OEM customers can resell without the Monoprice logo emblazoned on them.

When I was discussing this move with one high-end manufacturer on the showfloor, he said one of his customers opened up a chassis and was not too pleased to see a connector with a Monoprice logo on it. Fear no more.





Subscribe to the CE Pro Newsletter

Article Topics

News · Product News · Videos · Distributors · Events · CEDIA · Monoprice · Blog Mob · Cedia 2012 · All topics

About the Author

Julie Jacobson, Co-Founder, EH Publishing / Editor-at-large, CE Pro
Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She's a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif. Follow her on Twitter @juliejacobson. [More by Julie Jacobson]

3 Comments (displayed in order by date/time)

Posted by Mark Nagle  on  09/19  at  09:05 PM

very curious as to which “high end manufacturer” uses mono price guts

Posted by Buddy  on  02/19  at  02:27 AM

At the end of the day it’s still a monoprice cord . sorry !!!!

Posted by AVSSYS  on  02/20  at  03:17 PM

Before starting my integration firm in 2006 I had developed extensive experience working in-house for a bulk wire & interconnect mfg, both domestic (US) & abroad in both Dist & direct to dealer markets. I would say that this is one of the top 3-5 largest cable OEM manufacturers in the United States. We had factories in China as well as custom cable mfg on shore.

I will say that there is SOMETIMES a difference in cables. But this difference is almost nonexistent in HDMI on typical rack lengths. Definitely more so in analog cabling or HDMI with long runs (21’ + - depending on who you are comparing. Sometimes it’s 30’ +).

A/V cabling is simple science and anyone who tries to tell you differently is selling you something, not helping you. I’m really really big on what I refer to as practical application in our industry. Can you see a difference on the screen… or just on a graph? Tweeters or cabling that supposedly perform higher than human hearing? Sorry….. not interested in charging a premium for unrealized benefits.

Believe it or not, our firm’s clients pay a premium to have honest opinions and practical (in English) knowledge. People love to spend their money and get something tangible for it… not waste it.

Lastly (and I know this was long already), I have never bought from Monoprice directly. A local distributor stocks their cables and we use them when we need an odd or an end. I have A/Bd these on anything from a DPI projector to a 65” plasma and against many…. many different brands at all sorts of varying lengths. NO DIFFERENCE. Well, one. The connectors. They are normal, no grip, and - they cannot take a lot of strain so if they get torqued around too hard they can snap off at the metal base.

And that’s my point because you see, an HDMI cable with a grip on the connector… now THAT is worth a little extra money. A cable with a shorter head so to fit between TV & wall…. THAT is worth a little extra as well. And if it were able to take a little more rigorous tugging…. all the better. THOSE are real life benefits. Picture and sound… virtually the same in practical use. Do you seek truth… or simply just believe it.

Thanks for reading!

Page 1 of 1 comment pages
Post a comment
Name:
Email:
Choose smileys | View comment guidelines
Remember my personal information
Notify me of follow-up comments?

Sponsored Links

  About Us Customer Service Privacy Policy Contact Us Advertise With Us Dealer Services Subscribe Reprints ©2013 CE Pro
  EH Network: Electronic House CE Ideas Store Commercial Integrator ChannelPro ProSoundWeb Church Production Worship Facilities Electronic House Expo Worship Facilities Expo