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McIntosh ‘Dealer Showcase’ Highlights Top Installers

Will highlight one dealer a month, unique installations, dealer events and client stories on its Web site.


McIntosh Dealer Showcase
McIntosh Laboratory has launched a new Web-based campaign that will highlight its top dealers.

A "Dealer of the Month" will be posted on McIntosh's Web site as part of the "Dealer Showcase" promotion.

The campaign also will showcase other dealers through various vignettes. As the program grows, McIntosh says its Web site will include dealer events, unique installations, and customer stories.

Behrens Audio Video of Jacksonville, Fla. was named the first "Dealer of the Month." "We're proud and honored to be McIntosh's first Dealer of the Month," says Behrens Audio Video owner Bill Behrens.

"Our business is constantly evolving and adapting to the ever-changing custom audio/video market, and in today's economy, it's more essential than ever for us to promote the things we can do that our competition can't."

McIntosh president Charlie Randall adds that dealers will get great exposure because of the company's Web site traffic.

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About the Author

Robert Archer, Senior Editor, CE Pro
Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass.

3 Comments (displayed in order by date/time)

Posted by Guess Who?  on  11/06  at  08:13 AM

Hey Robert… Hope all is well.

Question: Do you think a pair of McIntosh MC2KW mono blocks will bring out the best from my Bose 791 in-ceiling speakers?

Posted by fly on the wall  on  11/06  at  08:59 PM

Robert is getting all beat up by this guy. Pretty entertaining. But props to Robert to staying professional through it all.

Posted by Guess Who?  on  11/07  at  05:27 AM

I agree. Robert is a true professional. All I’m trying to do is bring some, “Fun,” back into this business.

In the, “Good ‘Ol Days,” we all had a great time because we got paid for playing with toys and busting manufacturer’s chops when they came out with a real loser. To all veterans out there, who didn’t have fun trying to sell these components with a straight face:

ADC ACCUTRACK TURNTABLES that were demoed in a big plastic bubble that only worked with ADC’s demo LP that had a 1/4 inch gap between each song.

TICE CLOCKS that sold for $300.00 and were actually $21.00 Radio Shack clock radios.
SHARP RT-3388A CASSETTE DECKS that were designed to find songs and play them in the order you wanted… providing there was a 10 second gap of blank tape between selections.

DCM TIME WINDOW SPEAKERS that were made out of styrofoam meat packing bases.

HEAVY WATER INTERCONNECT CABLES that sold for thousands of dollars because it was very difficult to get water that was used to cool down nuclear reactors.

BIC T2 & T3 3 SPEED CASSETTE DECKS that allowed you to put 90 minutes of music on a 60 minute cassette at the slow speed, and rival the signal to noise ratio of reel to reel recorders. The only problem was, you couldn’t play them back in anything else.

ADC SOUNDSHAPER 20 POSITION REMOTE CONTROL GRAPHIC EQUALIZERS that if you programmed 2 opposite bell curves on each side of the EQ, then put them face down on the carpet, they would walk across the sound room floor.

COMEBACK DOTS that sold for hundreds of dollars designed to reduce resonance on speaker enclosures… They were 59 cent Playdoh “Fun Tacks.”

NACAMICHI DRAGON AUTO REVERSE CASSETTE DECKS that actually physically turned the cassette over within the plastic front bubble cover so as not to screw up the head azimuth. (which were made by Sony)

SANYO “B-CORD” VCR’S that loaded their proprietary video cassettes like an 8-Track player for only $500.00 to rival JVC VHS & Sony Betamax players.

RCA CAPACITANCE LASER DISC PLAYERS that used a stylus to play back the disc once you inserted the entire cover and disc into the machine’s slot. Pioneer was really concerned… Not to mention, how many times could you watch “Smokey & The Bandit,” & “Star Trek The Motion Picture.” 

My point is that rookies have never experienced this fun, and some veterans have forgotten the “Fun Factor,” in this this business. Everyone is too concerned over “Who Owns The Code,” and trying to justify over priced crap to their clients.

Relax guys… we may not be screwing interns in our secret offices, but we are an extension of the entertainment business. Does the economy suck right now? Absolutely. This is still no excuse not to have some fun, bust some chops, and not take it personally.

Personally, I’m spending the day replacing my Honda’s horn with a pair of Klipsch tweeters so the deer won’t run in front of my car.

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