07.24.2008
ENGLEWOOD CLIFFS, N.J. -- LG Electronics Inc. today announced the appointment of Sara Lee marketing executive Peter Reiner as senior vice president, marketing and strategy, LG Electronics North America.

Reiner will be responsible for the overall coordination of LG's brand positioning and marketing activities in the United States, Canada, and Mexico across multiple product categories, including consumer electronics, digital appliances and mobile phones. He will report to LG Electronics North America President and CEO Michael Ahn and will be based in the company's Englewood Cliffs, N.J. headquarters.

"With 20 years in marketing, Peter Reiner's experience executing new product introductions, coupled with his extensive brand positioning knowledge, makes him well-suited for this important role, particularly at this stage of LG's explosive growth in North America," said Ahn. "Peter's leadership and expertise will be crucial as we expand our innovative product portfolio in the United States. What's more, his arrival signals another step in attracting top talent from the world's leading companies."

Reiner joins LG Electronics from Sara Lee Corporation, where he most recently was marketing vice president for the Sara Lee Brand. During his tenure there, he also oversaw marketing, research and development, trade marketing, category management, pricing and regional sales for Sara Lee's Fresh Bakery group. Previously, Reiner held key product and brand marketing positions at Kraft Foods, Nabisco, Miller Brewing and Playtex Products.

Reiner received his master of business administration from Cornell University, in Ithaca, N.Y., and his bachelor's of arts degree from Emerson College, in Boston.