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La-Z-Boy Hypes High-Tech Beer Chair with Stupid Research

The Chill recliner can refrigerate 12 beers at a time. Oh and it's relaxing too. 94% of physicians think relaxing can reduce stress.


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La-Z-Boy Chill: What a clever double-entendre! It chills beverages and you can chill in it. Get it?

Do you ever wonder about the the one-in-five doctors who do not recommend sugarless gum for their patients who chew gum?

Perhaps they are the same 6 percent of doctors who do not believe that relaxing at home helps to reduce stress.

After surveying 300 primary care physicians, La-Z-Boy reports: "94 percent of doctors say daily relaxation at home, in conjunction with other healthy behaviors, is important to reduce stress."

Well if that's just not a ringing endorsement for the chair-maker's new beer-friendly high-tech Chill recliner, featuring a flip-arm thermo-electric cooler, two-temperature heat settings and massage.

According to La-Z-Boy: "Consumers can store up to six 12-ounce cans [read: beer], relaxing with a cold beverage [beer] in-hand during every play. No unnecessary trips to the refrigerator [i.e., exercise]. No interrupted game."

VP of merchandising Paula Hoyas adds, "Football fans don’t have to get up with ‘Chill’."

La-Z-Boy invokes the physician survey here: “'Chill'” also means to relax, which is fitting since according to a recent study of primary care physicians ...."

Recall that the stress-reducing relaxation at home also requires "other healthy behaviors," of which lounging around all day drinking beer without getting off your butt is not one.

What would 94 percent of physicians say about that?

Plus, the chair is ugly.


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Article Topics

Blogs · Furniture · Slow News Day · La-z-boy · Football · Pad Br · All topics

About the Author

Julie Jacobson, Editor-at-large, CE Pro
Julie Jacobson is co-founder of EH Publishing and currently spends most of her time writing for CE Pro, mostly in the areas of home automation, networked A/V and the business of home systems integration. She majored in Economics at the University of Michigan, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. Julie is a washed-up Ultimate Frisbee player with the scars to prove it. Follow her on Twitter @juliejacobson.

12 Comments (displayed in order by date/time)

Posted by Tuck  on  09/14  at  06:13 AM

Oh come on, that chair is not ugly. It will look BEAUTIFUL in a double-wide right beside the pine 2x4 end table with a velvet Elvis hanging over it.

Wonder if they have an optional gun rack built in back?  I mean with 12 empty beer cans,  its a perfect lodging spot to toss them in air and shoot them.

Posted by Nick Paulson  on  09/14  at  06:17 AM

As a beer-thusiast and almost-doctor, I can prescribe this product to myself for 100% resolution for my too-lazy-to-get-up-for-beer-itis.

Posted by Julie Jacobson  on  09/14  at  06:47 AM

Nick, you’re going to make a fine physician someday!

Posted by Norm Jacobson  on  09/14  at  06:50 AM

Skeptics and cynics, all.  As a scientist I demand experimental data denying the possitive effects of beer, rest and mental stupor.  Wtih that attitude Einstein would have never discovered that light bends - and I place the two notions in the same bucket of importance.

Posted by Bob  on  09/14  at  06:52 AM

If they build in a urinal you’d be all set!

Posted by Julie Jacobson  on  09/14  at  06:59 AM

Look at that, I finally get my dad and stepson to read my stuff. Will my Uncle “A” be far behind?

Posted by SecurityGuy  on  09/14  at  07:28 AM

If the other armrest included recessed areas for chips and a warmer for cheese dip it would be perfect.

Posted by Dave Stevens  on  09/14  at  07:35 AM

Security Guy,
If the seat cushion was filled with activated charcoal to act as a, “fart absorber,” then it would be perfect.

Posted by Cranky Redneck  on  09/17  at  04:23 PM

Hmm, I suppose hating people all day has made you either blind or illiterate, as it quite clearly says ‘six’ cans and not 12. It’s neat that you’re on that high-horse looking down on others that may need to relax after working HARD for a living. Thanks for not supporting a local (to your UofM) company.

Plus, you’re ugly. grin

Posted by theidel  on  09/17  at  07:14 PM

So…  Can this thing be prescribed by a physician???  Then my insurance picks it up???

Posted by Talking Junky  on  11/15  at  03:32 PM

I like drinking beer and watching football. #### you. Also going to the fridge to grab another beer is exercise? Yikes.

Posted by Dave Stevens  on  11/16  at  05:22 PM

@Talking Junky:
Considering that it took you almost 2 full months to respond to the last post, you must already have one hell of a, “comfy chair.”

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