Is this the Dorkiest Product & Pitchman of CES 2011?

There are so many geeky people and products at the Consumer Electronics Show, it's hard to narrow it down to the geekiest.

But I feel pretty confident about my selection of Dorkiest Product and Pitchman for CES 2011.

His name is Mark Smith, principal of the new company PeopleMove. The product is an iPhone case with a built-in zipwire, the likes of which are found on the keychains of many-a-custodian.

The new Uplift from PeopleMove is so dorky, we don't even know quite what to call it or how to spell it. They show it on the Web site as Uplift l1. Is that like Uplift with the letter "i" and the number one? Or is that first line a pipe as in Life|ware?

In any case, the PeopleMove Uplift Wearable Zipline Case for the iPhone is "Worn like a necklace for optimal convenience," according to the company Web site.

Indeed, founder Mark Smith wore his just like a necklace, if you're talking about a necklace that you can extend and retract to suit the need. Pull it out when you need to answer the phone or take a picture; release it to scurry about the show floor unimpeded.

With enthusiasm only an uber-geek could muster, Smith showed us how an optional magnet necklace, worn under the shirt, "holds your phone in a stable manner and prevents the annoyance and inconvenience of it swinging out from your body when leaning forward."

I asked Smith if he has children, because I can only imagine what it must be like walking around with him in public. He tells me that his five-year-old daughter is still a little too young to give him one of those eye-rolls and a "Daaaaad, you're such a dork!"

The first versions of Uplift will be available soon for the iPhone and Blackberry, at price points yet to be determined.

You gotta watch this video, and then you tell me if you saw anything that competes with this geek-itude.


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