iRule is Only CE Company Invited to Google Demo Day
iRule home automation to be featured at Google for Entrepreneurs Demo Day.
The company, which recently snagged the Control Product of the Year award from the Consumer Electronics Association, beat out more than 100 applicants for the Detroit qualifier. Twenty-one companies were selected to demo to a panel of judges there, and seven made it to the final stage, presenting to a panel of Michigan investors.
iRule prevailed and will battle nine other winning startups throughout the U.S. at Google headquarters in Silicon Valley, April 1-2.
iRule CFO Joseph Ben-Gal tells CE Pro the company is the only consumer-electronics firm invited to the event.
The home automation firm is not exactly a startup. Founded in 2009, iRule claims to have sold “tens of thousands of licenses” in more than 55 countries. The software, which works with IP-enabling hardware from Global Cache, starts at $100 for the DIY model.
Considering the millions of licenses iRule hopes to sell, however, the company is still just a baby, hoping to gain the visibility that will catapult it into the Nest leagues.
“When Google selects 10 companies from around the country and pays for them to come and meet for two days, it’s amazing visibility and recognition,” says founder and CEO Itai Ben-Gal. “We are excited to meet other interesting start-ups from different sectors and continue to build our name beyond the CE community.”
And if some funding happens his way from the Google pitch, that would be nice, too. AOL founder Steve Case and other prominent technology leaders will be evaluating the pitches.
Meanwhile, iRule will be evaluating Google technology over two days of meetings and learning sessions to determine “ways we can better use our mutual platforms,” says Itai Ben Gal.
iRule is a cloud-based software solution originally designed to control virtually any type of A/V gear, enabling users to chuck their handheld remotes in favor of a richer platform.
The software has grown to support any number of smart home subsystems including thermostats, motorized shades, lighting controls, security, surveillance, multiroom audio, streaming services and more.
With third-party hardware starting at less than $100, iRule can communicate via IR, RS-232, relay and IP-based commands.
Recently, the DIY-centric company acquired On Controls, an OEM customer, to better serve the custom installation channel with richer features and pro-worthy support.