11.25.2008 — WARRENTON, Va. — The Home Lighting Control Alliance (HLCA) has announced that it is renewing membership for a third phase of its successful outreach program. Since 2006, more than two dozen leading companies, organizations and integrators have united to battle the toggle switch by spearheading an exciting marketing initiative to raise the awareness, value and benefits of residential lighting control systems. In that time, lighting control has significantly increased market share and was cited in the latest CEA State of the Builder Survey with the largest increase of any home technology.

The next installment of the HLCA program will begin on January 1 and run for all of calendar 2009. In addition to raising market awareness for the category to homebuilders, consumers and the trade, the alliance will continue to expand its educational content online via periodic white papers and case studies as well as a bi-monthly electronic newsletter, SmartLights. The HLCA is also pursuing joint activities with NEMA http://www.nema.org to leverage important areas of mutual interest.

Already a big inclusive tent, the alliance partnership includes leading manufacturers of lighting control products, experienced systems integrators and prestigious industry associations. The primary focus has been on residential applications for new construction, renovations and quality retrofit installations. Core product areas have included dimming system types (hard wired, wireless), control keypads and interfaces as well as lighting control system integration for a single room or the whole house.

For all audiences, the HLCA has positioned itself as a ready resource with clear and accurate information on home lighting control. The dedicated website features various lighting control products and solutions and whitepapers. It also provides easy access to alliance members and showcases interesting applications and installations.

New members of all profiles are welcomed into the HLCA and interested parties should contact Peter Hoagland at (540) 349-9648 . More information can also be obtained at the HLCA website http://www.homelightingcontrol.org.