Home Automation Hound Boosts Integrator SEO, Generates Leads
New video-oriented website Home Automation Hound has partnered with One Firefly to improve integrators’ Google presence and educate consumers one local market at a time.
Even though it’s called the World Wide Web, integrators really only care about generating local business from their website. Does it really matter to an integrator in Los Angeles if a homeowner in Boston sees their website? Probably not.
That localized search engine optimization (SEO) for integrators, along with impartial consumer education, is what Home Automation Hound is all about. The website uses slick videos to serve as an information resource on home automation for consumers, but also has a membership area for integrators to boost their Google rankings, garner consumer leads/referrals, and view instructive videos.
The fledgling company is the brainchild of George Borghi, CEO, whose background in the Hollywood movie industry gave him the expertise necessary to create sleek-looking informative videos on the site, many of which use animation graphics. Borghi also ran his own boutique custom installation firm.
“When I looked at the websites in the industry - both integrators and manufacturers - they were all pretty amateurish all the way around,” he says. “Consumers get bombarded with messages about home automation, but they aren’t getting educated and they don’t know where to find someone to do an install. I thought: ‘That’s a needed service. That would be powerful.’”
Home Automation Hound says it has already perfected its SEO methodology in Los Angeles. Indeed, when you input “Home Automation Los Angeles” into Google, the company’s website is first in the organic search area, and its L.A.-based members hold six of the seven top spots. Only the Angie’s List ranking keeps it from being a clean sweep.
The site has three tiers of membership for integrators: Pup, Hound and Big Dog, ranging from $49/month to $149/month with extra costs for personalized videos. Depending on the membership level, members get a slew of services, including a personalized landing page, SEO, social media marketing and more.
To date, Home Automation Hound has 20 members. Manufacturers can also join in a separate area of the site touting “Systems” for consumers to get educated.
Integrator Sees Results
CE Pro 100 integrator DSI Entertainment Systems in Los Angeles joined about four months ago. In that time, DSI’s personalized landing page has received nearly 1,000 pageviews and the video has been watch nearly 350 times, according to DSI’s Josh Christian.
“I joined as I saw a singularly focused website would do well to educate users and probably do better in search engine optimization than our site,” says Christian. “Since I could see them being near the top of the search results, it would be a wise idea to be a part of it.”
Christian notes that he hasn’t received any feedback from his sales guys to date if they have received leads or closed jobs from it yet. “Though I haven’t submitted articles yet (I plan to), we’ve received plenty of views and this, of course, will help our credibility. So, at the very least, our listing boosts our credibility,” notes Christian.
Moving into New Markets
Having honed its methodology efficiently in L.A., Borghi and his team are duplicating the efforts local market by local market. First on the list is South Florida/Miami/Fort Lauderdale; next is New York City. Those expansion plans are why the company has just a signed an exclusive nationwide deal with One Firefly, the veteran design, programming and consulting firm serving the custom electronics industry, to be its sales agent.
With a global rolodex of system integrators, One Firefly will play an integral role in expanding Home Automation Hound’s web presence by developing and marketing a space in which consumers can easily access an expansive list of professionals and systems, as well as engaging rich media content to inform their home automation research.
Until recently, the team at Home Automation Hound had not considered exclusive sales representation. However, after working with the One Firefly team, Borghi saw an opportunity to expand its services. “One Firefly’s industry knowledge and resources are unparalleled,” says Borghi. “I feel as though we are in good hands as we launch our campaign to bring consumer home automation knowledge and search to a national audience.”
“Selecting the best home automation system can be overwhelming for many consumers,” says Ron Callis, CEO of One Firefly. “The more resources we can consolidate into one place, the consumer wins by getting the best resource that can be found on the internet; our subscribing companies win with fantastic exposure and we win by fulfilling our mission to educate the marketplace and be the ‘go to’ site for all things home automation.”
Jason has covered low-voltage electronics as an editor since 1990. He joined EH Publishing in 2000, and before that served as publisher and editor of Security Sales, a leading magazine for the security industry. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He is currently a member of the CEDIA Education Action Team for Electronic Systems Business. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]
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