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HD Antennas: A Simple, Profitable Add-on Opportunity

Integrators can take advantage of growing cord-cutting trend by selling and installing Antennas Direct antennas as a home theater attachment.


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Paying for television doesn’t make a lot of sense for consumers these days.  The economy is forcing many to take a hard look at monthly entertainment expenditures. Antennas aren’t dead!  Using a combination of an HDTV antenna and video streaming services can cut your clients TV bill by 90 percent!  This reality is what drives antenna category growth. 

The average American adult pays just short of $1,000/year for TV per the U.S. Bureau of Labor Statistics. The six largest pay TV providers combined lost more than 400,000 subscribers in the second quarter of 2012 alone, per the Wall Street Journal.  This is likely due to cable TV operators consistently being ranked by J.D. Power as among the worst in customer satisfaction year after year.

Some markets have reached up to 19 percent of households receiving programming from Antenna and OTT (over the top).  The top 15 markets in the country average 9 percent.  The coveted 18- to 34-year-old demographic makes up 34 percent of these “cord cutters.” 

Antennas Direct, Inc. is the leader in antenna technology, reinventing the antenna for the digital era. With a heritage in over-the-air antennas specifically tuned for core DTV frequencies, Antennas Direct has invested major resources into the discovery and implementation of new antenna designs for digital reception.

Antennas Direct, Inc. is a family owned company and was founded by Richard Schneider in 2003.  Motivated by a passion for home theater and a lack of HD content, he began building antennas in his South St. Louis garage.  Once Schneider had design success, he started making small quantities for peers in the home theater community. The demand increased. A website was built. A retail presence was established, and the rest is history.

“When we started this journey, people laughed in our faces and said we were crazy,” says Richard Schneider, founder and president of Antennas Direct.  “We predicted that the digital transition would impact Americans’ viewing habits. Our antennas liberate TV viewers by providing free, top-notch programming from a slew of different channels.  As far as we are concerned, let the cable companies continue to deny this grassroots movement. Antennas Direct will forge ahead, freeing Americans from the evil grasp of the cable companies.”

You can be a hero in your customer’s eyes by offering a FREE alternative to a hefty monthly expense and liberation from a bad relationship from the cable and satellite companies.

What Makes Antennas Direct HDTV Antennas Better than the Competition?

The short answer … We re-engineered TV antenna elements to be smaller and more efficient.  These patented designs enable our antennas to be as powerful as those three to five times the size and UPS shippable.  To add a couple more layers of awesome; our antennas are sexier than all others in the category and come with a lifetime warranty.

Antennas Direct doesn’t subscribe to the “if it ain’t broke … don’t fix it” mentality either.  We continue to experiment with new geometry.  We maintain a staff of RF engineers and a state-of-the-art lab in an ongoing effort to innovate more new tech every day.

How to Install an Antennas Direct Antenna?

No new installation skills are required… it’s easy! 

For an indoor antenna installation, integrators simply connect the antenna to a TV using a coaxial cable, perform a channel scan, and in minutes your customer will be enjoying free local programming.  Yes, it’s that simple.

For outdoor installations it takes up to an hour or so to install. That, of course, is subject to the size of the antenna and the length of coaxial cable you will be running to the TV.  An outdoor TV antenna typically represents a homeowner’s best opportunity for receiving TV signals.  Because outdoor antennas are traditionally mounted on a rooftop and have a better line of sight to the transmitting towers with fewer obstacles like trees, buildings, walls, or roofing materials, they have a distinct advantage over indoor and attic antennas.  For people living long distances from the transmitting towers, long range outdoor antennas are often the only option for receiving signals.  Outdoor antennas can also be mounted onto the sides of a house, deck, or on a pole if roof tops are not available.

To install an outdoor antenna, mount the antenna on the rooftop for optimal performance.  Face the front of the antenna towards the transmitting towers.  If you don’t know where the local broadcast towers are, you can visit http://www.antennapoint.com.  Once the antenna is mounted and the cable is connected you are ready to run the cable to the digital tuner, HD satellite receiver or digital TV (Note: Shorter cables runs are better.)  The final step is to perform the channel scan. 

Sales Techniques for HD Antennas

Here are just a few important points to use with prospective clients when talking about the value of an HD antenna:

  • 1) Your customers will enjoy ABC, NBC, CBS, FOX, and other local networks with their newly expanded programming for kids, news, sports and more
  • 2) An antenna provides powerful UHF/VHF digital reception resulting in crystal clear HDTV and superior sound quality
  • 3) It’s also the perfect backup in case of emergencies or bad weather

How to Make Lots of Money in this Category

Antennas are profitable, which as we all know is virtually unheard of in CE these days!  That’s money to take to the bank – no charge backs – no churn.  Integrators should attach an antenna to every TV sale as a primary or secondary source, so you can show off uncompressed HDTV audio and video.  Antennas deliver the best picture and sound quality available because you’re receiving content directly from your local broadcaster.  Many local broadcasts are digitally aired in Dolby 5.1 surround sound giving you the ultimate soundstage for watching live television.  It isn’t being compressed alongside 500 other channels.  By the way … did we mention it’s FREE local TV?!

Want to Know More about Antennas Direct?

We will be attending the 2013 International CES tradeshow in Las Vegas from January 8-11, 2013.  Right now, we are scheduling meetings off site, just two blocks from the Las Vegas Convention Center (LVCC).  If you would like to meet with us, we’ll pick you up at the LVCC and drop you off after our meeting.  Please contact us at 877-825-5572 or email .(JavaScript must be enabled to view this email address) to schedule your appointment today!



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HD Antennas: A Simple, Profitable Add-on Opportunity


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1 Comments (displayed in order by date/time)

Posted by BobC  on  01/03  at  01:10 PM

The map found my service location in the center of 7 carrier. These antennae are directional. Will I need 7 different or a good old polarotor?

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