07.03.2008 — Eclipse Marketing is using pre-designed electronic and print newsletters as its newest marketing tool to help dealers communicate with their clients.

Each newsletter is customized to each company. Customization includes placement of logos, integration of logo colors and inclusion of contact information.

Electronic newsletters include links to the integrator's Web site, Outlook and company downloads.

"Dealers continuously need new and interesting material, but they don't have time to be content developers," says Eclipse Marketing president Leslie Stevens.

"Pre-designed newsletters offer up-to-date material and educational content that matters most to the recipient.

"Each newsletter features a different type of custom electronic solution, such as Automation and Control."

Dealers can also request content changes to meet individual needs.

"With new construction slowing and the overall economy sluggish, integrators are looking to generate repeat and referral business," Stevens adds.

"The best way to stimulate business is to stay in front of customers over and over again. However, there is a fine line between being informative and intrusive."