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DSI Systems Promotes Pete Lago, Mike Hensel

Lago named VP of national DirecTV sales, while Hensel was named VP of DirecTV merchandising.


DSI Systems, the largest national distributor of LCD, Plasma and Home Theater Televisions, satellite equipment and accessories, announces promotions.

Effective October 1st, Pete Lago moves into a new position as the VP of National DIRECTV Sales. Pete will oversee three Regional Territory Managers, who will be responsible for implementing DIRECTV programs throughout our 31 locations.

Effective October 1st, Mike Hensel was promoted to VP of DIRECTV Merchandising. "Mike has done a great job with our DIRECTV business over the past 2 years and will continue with the responsibility of driving all facets of our DIRECTV and WildBlue business," stated Dave Robison, CEO.

Doug Robison, President of DSI Systems, stated, "We are thrilled to announce these promotions within our organization. We believe these changes will take our DIRECTV and WildBlue business to the next level."

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