Core Brands Names Nanci Bergman Director of Retail and Internet Sales

Nortek subsidiary Core Brands hires Bergman to develop retail and Internet sales for Elan, Niles, Panamax, SpeakerCraft and other CE brands.

Nanci Bergman, Core Brands (a division of Nortek Inc.)

Core Brands, parent company of Aton, Elan, Niles, Panamax/Furman/BlueBolt, Proficient, SpeakerCraft, Sunfire, and Xantech, is on a hiring tear.

Yesterday, the Nortek, Inc. (Nasdaq: NTK) subsidiary named Mitch Witten as brand manager for Niles and Sunfire. Today, Core announces the appointment of Nanci Bergman as director of retail and Internet sales. Currently, many of the Core products are sold only through custom channels and not online or through retail outlets.

In her new position, Bergman will be responsible for overseeing business development and spurring growth for the group’s 10 brands in the retail sector.

She reports to Dave Keller, senior vice president of sales, Core Brands, in Petaluma, Calif.

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