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CORE Brands Names Mitchell Witten Brand Manager for Niles, Sunfire

Witten comes to CORE Brands from Monster Products, Inc., where he served as senior product area manager since 2009.

Mitchell Witten CORE Brands

CORE Brands has named industry veteran Mitchell Witten to brand manager for Niles and Sunfire.

CORE Brands has appointed industry veteran Mitchell Witten to brand manager for Niles and Sunfire.

Witten comes to CORE Brands from Monster Products, Inc., where he served as senior product area manager since 2009 with responsibility for all aspects of audio and wireless technology product development.

“The Niles and Sunfire brands are iconic to both custom installation dealers and consumers, and now these great brands have a uniquely qualified brand steward who can ensure that they remain iconic for years to come,” says Mark Weisenberg, CORE Brands audio segment director. “Mitch brings more than 20 years of strategic industry experience to our team and this experience is going to immediately benefit our many loyal dealers and consumers who expect the very best in innovation, performance, and value from Niles and Sunfire products.”

From 2005-2009, Witten was the owner of and principal consultant at 1 Bear & Associates, a Coronado, California-based consulting company focused on the marketing and sales of high performance consumer electronics products and technologies.

Other industry experience includes serving as VP of sales and marketing, as well as VP of marketing and product planning, at SONANCE, a division of Dana Innovations, over a period that ran from 2000 through 2005. He also served as VP of business development at Pioneer Electronics (USA), Inc. from 1997 to 2000 and VP of market development at Infinity Systems (a Harman International Company) from 1992 to 1997. Additional experience was acquired at Faroudja Laboratories, Cinema Products Corporation, TEAC America, dbx, Lanier/Harris Corp., Third Century Marketing, and Tech HiFi & Audio Innovators.

Witten is a graduate of Harvard College, where he earned a Bachelor of Arts degree in Economics. He is a former member of the CEA Audio Board and CEA MRAV Board and remains very active in the CE and CI industries, often acting as a corporate representative, volunteer, instructor and public speaker for the CEA, CEDIA, HTSA, PARA, PRO, HES, NATM, DAA, ERA and IPRO. A founding member of the Academy for the Advancement of High Performance Audio & Video, Witten has also received numerous industry association and publication design and engineering awards.

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Article Topics

News · Audio · Core Brands · Niles · People And Places · Sunfire · All topics

About the Author

Steve Crowe, Web Editor
Steve is an editor for He graduated from Emerson College with a B.A. in Journalism. He joined the CE Pro staff in 2008. Steve is also a freelance sports writer for The Boston Globe and other various publications.

7 Comments (displayed in order by date/time)

Posted by Dan Christians - Audio Plus  on  01/15  at  05:01 PM

Congratulations Mitch, glad to see that us Seniors with decades of experience with quality audio & video are still appreciated in the industry. Good luck with the new position!

Posted by Richard Glikes  on  01/15  at  05:03 PM

Mitch is a great guy and will be a tremendous asset to the Core Brands team.

Posted by Jeff Myatt  on  01/15  at  05:18 PM

Congrats Mitch

Posted by Jeff Zemanek  on  01/15  at  05:26 PM

Congrats to both….a great marriage!

Posted by Buzz Goddard  on  01/15  at  05:34 PM


Posted by Randy Wilson  on  01/15  at  09:06 PM

Mitch. Congratulations on your new gig. Now can we put a band together?

Posted by  on  01/15  at  09:12 PM

Congrats Mitch! Booyah!

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